With the development of the Internet and the the evolution from desktop computers to mobile internet devices, smartphones have become attached to people. Specifically, the iPhone is a powerful object because it has remediated Apple into a networked product. The combination of Internet with the Mac and music within the iPod into a mobile communication device (the iPhone) has made product that connects to other Apple products, software, and applications. Because of this, Apple created a commodity for people that improves with consumption. While individuals purchase more Apple products, the products become more 'valuable' making the network of Apple a spectacle. The iPhone is not viewed an object, but a concept of networking with Apple products and other users. Furthermore, this network establishes a mobile virtual window within the multitude of embedded screens that are always accessible to the user. Because the iPhone can be used however the user wishes, it can be considered a constant simulation maintaining an aura through the virtual window. Because the user engages with the device, the iPhone's interface engulfs a virtual window producing endless false realities through simulation.

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