One apparent and intimate part of an individual’s life is technology. This relationship with technology is unusual because individuals increasingly engage with technology more than with other human beings. While human interactions are regularly converted to an online format with email, class, or even dating, most people spend more and more time with a technological interface than ever before. As modern-day communication is dependent on the Internet, computers were a major cultural breakthrough for people in the 1900’s. Because remediation is nearly a never-ending process, smartphones today have taken over the computer interface because of their mobility. Specifically, Apple’s iPhone has remediated the Mac laptop as well as the iPod touch to generate a valuable commodity. In creating this commodity, Apple produced a network with the iTunes, iCloud, and iPhoto software to construct a cohesive interface holding all products within the iPhone. Not only has the iPhone networked Apple’s products (Mac and iPod) and software (iTunes, iCloud and iPhoto), but it produces an exclusive network through applications like iMessage and FaceTime to make the product a commoditized spectacle. Ultimately, the spectacle of Apple is developed through the constant remediation and networking within the products, software, and applications, resulting in a simulated virtual window: the iPhone.

1. A Networked Society