Chapter 2: The Wrong Way
Alternatively, the researchers identify a second representational style in non-incidentalist narratives. In these instances, disability would be comprehensively illustrated by “demonstrating how impairments can affect the life of an individual and how their subsequent disability is a produced relationally.” While this theory emphasizes elements of the disables lifestyle that would likely isolate viewers, prohibiting them from identifying with the character, non-incidentalist strategies provide the opportunity for social-learning to take place. When disability goes somewhat ignored in incidentalist narratives, it prevents viewers from authentic education about life with a disability; by fully acknowledging the disability, non-incidentalist strategies deliver key insight into the disabled experience. Past studies had acknowledged “identification” and “social-learning” as two elements essential to reducing prejudice, leading the researchers to expect that exposure to incidentalist and non-incidentalist narratives would reduce affective prejudice in viewers.
As a result of their study, the researchers concluded that the most effective way to reduce prejudice was through a combination of these two narratives, as neither fully, adequately represented the disabled experience while simultaneously normalizing disability. They described how “an effective representational strategy may have to combine or alternate between an incidentalist and non-incidentalist one to represent disability in a realistic and counter-hegemonic way as either representational strategy alone will result in either an overtly politicised (non-incidentalist) or personalised (incidentalist representation) that fails to encompass all facets of life with a physical impairment.” The majority of television today represents disability in either of these two methods, but rarely both.
Two case studies on the reaction to disability representation illustrate why we need a more accurate depiction of disability:
Sarah Herron on "The Bachelor"
"The Undateables"