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Dean Foods

Gianna Marzetta, Author
Dean Foods, page 1 of 10
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Milk Campaigns

  "Because what Moskowitz found is that hunger is a poor driver of cravings. We rarely get in the situation where our body and brain are depleted of nutrients and are actually in need of replenishment."  Statistics show that the sale of liquid milk has diminished compared to other sources of dairy like yogurt. Although Calcium and Vitamin D content is high in liquid milk, that is not enough of a reason for a person to crave it. Moskowitz would say that plain white milk is not sweet and sugary, which is many peoples' reason for buying or craving a certain food.  Could this be the cause for the demise of the 'Got Milk' campaign?
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