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  The 18th century ushered in the great age of the Shakespeare edition. In 1709, Nicholas Rowe, one of the leading dramatists of his day, published the first small format edition of Shakespeare, much more portable than the earlier folio editions. Rowe also included new elements, including a biography of Shakespeare and an illustration for each play. The illustrations show Shakespeare’s characters in 18th-century dress, giving us a sense of how the plays may have looked on stage at the time.

  Lewis Theobald responded to Alexander Pope’s 1725 edition of Shakespeare with his own critical edition, in which he claimed to correct many of Pope’s errors. Theobald also restored the “e” to the end of Shakespeare’s name (which Pope felt was an anachronism). Although Pope criticized the work, he incorporated many of Theobald’s changes into his own second edition of Shakespeare’s works.

  When a noble patron presented Theobald with a manuscript of Cardenio by Shakespeare and his fellow writer John Fletcher, he revised the play, titling it Double Falsehood, or, The Distrest Lovers. Although some believed the play was a forgery, it was successful when it was performed on stage in 1728 and was printed the same year. Some scholars now consider Double Falsehood to be based on a lost play by Shakespeare and Fletcher.

  
  
  
  
  
  Alexander Pope and the "Beauties" of Shakespeare

  Alexander Pope’s six-volume edition of Shakespeare’s works reflects his own perspective as a poet. Although he was the first editor to examine original quarto editions of the plays, Pope’s interest was not in textual variants (unlike Lewis Theobald, whose Shakespeare edition appeared the following year). Pope instead focused more on mediating the plays for a contemporary audience.

  Pope highlighted what he considered to be the “most shining passages” or “beauties” by the use of open quotation marks and asterisks in the margins. Conversely, for the lines he thought were particularly bad, he either omitted them or else degraded them by moving them to the foot of the page and placing them in tiny type.

  Pope also added a number of handy indexes to the plays, including: Historical and Fictitious Persons; Manners and Passions; Thoughts and Sentiments; Descriptions of Places, Persons, Things, Times, and Seasons; and Similes and Allusions.

  Through his system of marking and indexing, Pope offered readers the ability to look up a variety of topics within Shakespeare’s works, building up a piecemeal knowledge of the plays for everyday use. Moreover, his preface to the volumes provides valuable literary criticism. Ultimately, Pope claims that even with all of Shakespeare’s “faults, and with all the irregularity of his Drama, one may look upon his works, in comparison of those that are more finish’d and regular, as upon an ancient majestick piece of Gothick Architecture.”

  The Rival Printers

  Two Brothers of the Press a Scheme commence,
  With equal Candour, and with equal Sense,
  Both seem dispos’d to entertain the Town,
  At once with Shakespears Humours and their own;
  Ah Jacob, Jacob ! this indeed is kind,
  And what from Thee, we ne’er could have divin’d;
  Thy Riches all confest, but who as yet,
  E’er dreamt of thy good Nature or thy Wit?
  Thy Right hand Rival, whom no Blush can dash,
  Has all thy Qualities, but wants thy Cash;
  The Operation of your mutual Spleen,
  Presents us, Weekly, with a pleasing Scene;
  Go on, ye wise, ye kind, ye modest Pair,
  Alike our Wonder and our Laughter share;
  And tho’ malitious Mortals call ye Ninnies,
  Stake one his Liberty, and one his guineas.

  Until the early 18th century, copyright was held not by the author but by the publisher, in perpetuity. Publisher Jacob Tonson held a monopoly on the publication of Shakespeare’s plays, and his trademark was literally “Shakespear’s Head.” In 1709, new legislation extended Tonson’s rights to the plays only through 1730. In 1734, the printer Robert Walker decided to publish inexpensive single editions of all of Shakespeare’s plays. Tonson sought to put his rival out of business by flooding the market with his own cheap copies. In this edition of The Tragedy of Locrine (erroneously attributed to Shakespeare), Tonson includes a notice alleging that Walker had lied about publishing his editions based on copies of the plays used by the theaters.

  An anonymous print, The Rival Printers, satirizes the Tonson-Walker publishing war. In the print, the two publishers throw copies of the plays on the ground as readers grab them up. Amid all the chaos, two earlier editors of Shakespeare, Alexander Pope and Lewis Theobald, stand quietly amidst the crowd, ignored, while Shakespeare rises from the ground begging the rival printers “not to be so inhuman to his ashes.”

  As a result of the Shakespeare printing wars, cheap editions flooded the market, widening readership and, in turn, creating a new demand for productions on stage.

  David Garrick

  Shakespeare & Garrick like twin stars shall shine,
  and earth irradiate with a beam divine.
  —Inscription on David Garrick’s monument, Westminster Abbey

  The actor David Garrick (1717-1779) exerted an unprecedented influence on the performing arts in 18th-century England, transforming himself—alongside Shakespeare—into a cultural icon.

  Garrick became linked to Shakespeare the moment he first set foot on stage in March 1741, in the pantomime Harlequin Student, which concluded with a display of a bust of Shakespeare. In October 1741, Garrick appeared as Richard III at Goodman’s Fields Theatre, where he was an instant success. Although Garrick’s “naturalistic” acting style would seem like overacting today, it left audiences spellbound in his day. By 1747, he was the manager at Drury Lane, a position he held until his retirement in 1776.

  In addition to acting Shakespeare’s plays, Garrick also rewrote them. After the Restoration, Romeo and Juliet had been largely supplanted by Thomas Otway’s adaptation, The History and Fall of Caius Marius. Garrick’s 1748 version was closer to the original, though he increased Juliet’s age to 18, cut sexual puns, rewrote rhyme as blank verse, and had Juliet awaken before she dies. After Garrick popularized it, Romeo and Juliet was performed more than any other Shakespeare play for the remainder of the 18th century.

  Garrick’s popularity with the public also made him a target of satire. In his novel Tom Jones, Henry Fielding includes a scene in which Tom and his friend Partridge go to the theater to see “the best player who was ever on stage” in the role of Hamlet. Partridge is ultimately unimpressed, and claims that the unnamed actor (obviously Garrick) was not actually acting, asserting: “I am sure, if I had seen a ghost, I should have looked in the very same manner, and done just as he did.” In his 1776 satirical poem, Garrick’s Looking-Glass: Or, The Art of Rising On The Stage, Samuel Jackson Pratt ridiculed, among other things, a wig that Garrick had made for his portrayal of Hamlet: the wig was attached by a tube to a pneumatic pump held in the hand; when activated, the pump made the hair of the wig stand on end.

  Signaling a new age of the actor as a public figure, Garrick’s public and private lives were publicized and dissected, and his image was widely disseminated and commercialized. His portrait was painted more times than anyone but King George III, and there were dozens of artistic renditions of him in his most famous roles, launching a market for artistic prints of actors. A portrait by Richard Westall (1765-1836) portrays Garrick as a rather sympathetic King Lear. Garrick was a natural subject for Westall, who, in addition to being a popular portrait painter, also contributed works to the Boydell Shakespeare Gallery in London. Garrick embraced his role in the celebrity-driven marketplace of the late 18th century, and he exploited his connection to Shakespeare. Garrick’s fame merged with Shakespeare’s own in 1769, when the actor organized the “Stratford Jubilee,” designed to celebrate Shakespeare in his birthplace of Stratford-upon-Avon. Garrick was so thoroughly identified with the Bard that he was buried under the monument to Shakespeare at Westminster Abbey.

  After his death, Garrick remained popular and even figured in several dramatic pieces: a playbill featured on this page advertises The Garrick Fever, a one-act play in which a provincial theater invites Garrick to perform.