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• 1 2017-12-05T13:09:02-08:00 The Summer of Love 1967 6 Crucial Moment in the Counterculture Hippie Movement gallery 2017-12-05T13:29:30-08:00 In 1967 tons of hippies flooded San Francisco’s Haight-Ashbury neighborhood to participate in a music festival called the “Summer of Love,” which would become a crucial point in the counterculture process. The musician Scott McKenzie initiated this frenzy with his “rendition of the song “San Francisco (Be Sure to Wear Flowers in Your Hair).” Many other rising artists and bands in support of the movement, such as The Grateful Dead, Jefferson Airplane, The Beatles, and Jimi Hendrix performed a new genre called “psychedelic rock” during the festival at Fillmore Auditorium which was the epicenter of the Summer of Love. San Francisco manifested into the heart of the “hippie revolution” and “became a melting pot of music, psychedelic drugs, sexual freedom, creative expression, new forms of dress, and politics.” This melting pot spread its influence after the festival across the United States, and became much more widely accepted as their styles of dress and certain customs were adopted by mainstream society. (saylor.org, p10-11)