The pervasive damage done by stereotypes is prominently seen in the depiction and treatment of Native Americans in regards to their manner of dress and earthy lifestyle. The ambivalent attitudes towards the "otherness" of Native Americans will be elucidated by their portrayal in colonization, sports, and society throughout the centuries. Asian Americans have a history of discrimination since their first mass immigration to the united states. It is interesting to note that unlike other minorities in the United States Asian Americans, specifically the Chinese and Japanese, have experienced a fluctuation in the sentiment towards them. Through the 19th, 20th, and 21st centuries, Chinese and Japanese immigrants have been subject to a varying amount of prejudice and intolerance; however their social and political identity has elevated over time. African Americans and the distasteful labels of being thugs, predisposed to violence, and dressing in a certain fashion will be analyzed. In regards to European Americans, the notion of ideal beauty standards, the history of white biases, and how it came to be will be discussed and examined as well as the modern day trends influenced by these stereotypes and how it has shaped society.