What is online reputation?
A business reputation of company is what people think and say about the company, its products and services, as well as the behavior of employees in the public, or the mental picture of a company and its products and services in the public eye. The business reputation does not have to coincide with the image that can be strategically planned and implemented by the company, based on the image which company wants to present to the public. The public, however, may have a completely different picture. Therefore, cleanyourname.com aims to translate the image into reputation, so that the planned performance of the company becomes public opinion.
Both online reputation and image of the company refer to company’s reputation, on what kind of company it really is, and not on how it would like to be perceived by others, or what the representative of Public Relations says. The essence of a good reputation is that it needs to be earned and if the organization does not deserve a good reputation, something must be done. People will judge according to their experience, and the company and its management should be able to realize the well-conceived image.
The essence of good public relations is in the process of building mutual understanding and trust between the company and the entire public. Activities related to public relations can be described with words such as reputation, reliability, trust, harmony, achieving mutual understanding with valid and complete set of information. These few simple concepts and make up the core of public relations.
Characteristics of online reputation
When the above definitions are applied in the realm of business communication on the Internet, online reputation is created and maintained throughout the company presence in the online environment. That starts with the moment of publication of company’s website and through employees’ communications at various internet services.
A very important feature of online reputation is that the previous reputation of the company, acquired in an environment of traditional business relationships is transferred to the Internet only when the quality of online communication is not different from the communication in the classical business environment. In other words, the communication of company employees, as well as the form and content of the website must be realized in the spirit of the classic business communications of the company.
On company's portfolio at Pratt, CleanYourName.com notes that a proper use of the Internet for business means knowing the rules of using different online services.
