In Search of FairfaxMain MenuThe Classical Period: 1930s-1960sThe Urban Crisis: 1960s-1970sRevitalization and Gentrification: 1980s-1990sVisualizing and Mapping FairfaxMax Baumgarten3ce5635a69ccb5339e9481dc4536fc0caff14cd2
12016-04-02T15:08:35-07:00Max Baumgarten3ce5635a69ccb5339e9481dc4536fc0caff14cd22203Photograph from "Celebrate Fairfax!" souvenir book, 1980. Image from “Celebrate Fairfax!,” Beverly Hills, CA: Hal Sloane Associates, 1980.plain2016-07-26T11:23:50-07:00Max Baumgarten3ce5635a69ccb5339e9481dc4536fc0caff14cd2
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12016-07-18T13:30:34-07:00Revitalization and Gentrification: 1980s-1990s28plain2018-01-17T10:57:08-08:00 Several competing socio-economic trends were at play in the Beverly-Fairfax neighborhood during the late 1970s and the early 1980s. While the majority of the neighborhood’s residents were Jews of a lower-middle and lower socioeconomic status, real estate costs in the neighborhood skyrocketed throughout the 1970s.
Jewish community leaders, journalists, and local politicians almost immediately recognized the rising property values, the increasing eviction notices, and the shrinkage of affordable housing options as a potentially devastating threat to the neighborhood’s Jewish character. Soon enough, concrete plans for large commercial and public projects began to emerge and with that came intensified grassroots efforts to control and contain development. For many, nothing less than the future of Beverly-Fairfax as a viable base for local Jewish life in Los Angeles was at stake.
Explore the links below to learn more about the institutions, organizations, and general demographic conditions that helped to define life in the Fairfax neighborhood during the age of Revitalization and Gentrification: