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Urban Sights: Urban History and Visual Culture

2. Potrero Hill

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San Francisco Views: Robert Bechtle and the Reformulation of Urban Vision
Introduction
The San Francisco Bay Area is often considered historically and culturally anomalous: episodes and incidents like the Gold Rush, earthquakes, and numerous countercultural movements appear to set it apart from the rest of the country. In fact, the region is both iconic and archetypal; a sprinkling of remarkable events and unique geography should not prevent one from seeing the mainstream on the coastal edge. Here, as with other 'Sunbelt' centers, the postwar era has largely been defined by decentralization, shrinking manufacturing, and the growth of technology and service based industries. Fierce battles over urban renewal, highway construction, and gentrification in city centers are representative of similar fights across America. Likewise, the so-called standardization of the built environment persists in the Bay Area as elsewhere. Thus, while San Francisco stands at the root of the region's image and legacy, to think of this dense portion of Northern California in the traditional form of magnetic city center and dispersed suburbs belies pivotal demographic shifts in postwar American growth. The Golden Gate may still stand as the touristic icon of the Bay Area, but the region's evolving population, industries, and economies have complicated the older model of periphery and core.

This sense of being at once the center and the edge applies equally to the area's visual arts scene. San Francisco, rich with its own tradition of artists' colonies, bohemian culture, and a vigorous modernist community, led the West Coast for much of the nineteenth and twentieth centuries, but was generally thought of as lesser counterpart to New York. In recent decades Los Angeles has surpassed San Francisco in its cultural reach, fostering innovative practices tied to the contemporary global economy seemingly far better than its northern neighbor. And yet, San Francisco has remained an artistic center, its hilly topography and ocean-bounded geography providing natural fodder for continual meditations on the urban picturesque. Likewise, the city's diverse ethnic, cultural, and identity-based communities and longstanding liberalism are still thought of as quintessential elements of a creative core. Even as the South Bay dominates as a technological hub, the rise of San Francisco's 'Multimedia Gulch' in the mid 1990s and current prestige of many SoMa area companies are reminders of the city's continuing draw for inventive entrepreneurs.

This essay focuses on the Bay Area as aesthetic subject through the lens of Robert Bechtle's Photorealist paintings of San Francisco. Though a familiar term in contemporary art world parlance, historically Photorealism has been subject to both profound antipathy and neglect. Arriving in the mid 1960s and gaining considerable media attention by the late 1960s and early 1970s, the style was nearly uniformly dismissed as a weak descendent of Pop art. Though it shares with that earlier style reliance on appropriated imagery and dedication to the products of consumer culture, Photorealism is distinct in aesthetic means and cultural aims. If Pop weaves a playful dialectic of critique and exultation, Photorealism resolutely refuses such commentary, faithfully reproducing ordinary scenes and objects with a minimum of commentary and deeply mining the conventions of photographic vision to reinvigorate painterly practice. Early critics perceived Photorealism as an overly slick, populist appeal–a retrograde kind of academic realism wedded to philistine iconography and slavishly dependent on its photographic support. For these detractors, Photorealism's reliance on photographic source material and un-ironic view of middle-class subjects rendered it abhorrently philistine, incapable of advancing art's conceptual or aesthetic boundaries. Even today, despite the popularity of photographic-based painting practices across the global scene, Photorealism has yet to receive its full historical due.

This piece examines Bechtle's work in the context of defining changes in the postwar urban landscape, contra the historic assumption of Photorealism's social irrelevance. As Eva Respini has observed, photography and the American West came of age simultaneously, providing a documentary accompaniment to geographic exploration and exploitation, and a recorded image to project potent ideals of national identity. Bechtle's Photorealism both draws on and reformulates this rich photographic legacy, while concurrently negotiating the traditions of American modernist and local figurative painting. Bechtle's sustained attention to the everyday reflects the cultural impact of transformations in the built environment and middle-class lifestyles. He paints the city and suburbs not simply to record ordinary lives and architectural structures, but to explore how a hybrid artistic process can yield new visual understandings of changing spatial alignments in the American landscape.

This project includes four sections. The first and last frame its scope and spatial thematics; the middle two offer case studies of two San Francisco neighborhoods:

1. Painting the Bay Area
2. Potrero Hill
3. The Sunset District
4. Conclusion
Gilman - San Francisco Views
Introduction
The San Francisco Bay Area is often considered historically and culturally anomalous: episodes and incidents like the Gold Rush, earthquakes, and numerous countercultural movements appear to set it apart from the rest of the country. In fact, the region is both iconic and archetypal; a sprinkling of remarkable events and unique geography should not prevent one from seeing the mainstream on the coastal edge. Here, as with other 'Sunbelt' centers, the postwar era has largely been defined by decentralization, shrinking manufacturing, and the growth of technology and service based industries. Fierce battles over urban renewal, highway construction, and gentrification in city centers are representative of similar fights across America. Likewise, the so-called standardization of the built environment persists in the Bay Area as elsewhere. Thus, while San Francisco stands at the root of the region's image and legacy, to think of this dense portion of Northern California in the traditional form of magnetic city center and dispersed suburbs belies pivotal demographic shifts in postwar American growth. The Golden Gate may still stand as the touristic icon of the Bay Area, but the region's evolving population, industries, and economies have complicated the older model of periphery and core.

This sense of being at once the center and the edge applies equally to the area's visual arts scene. San Francisco, rich with its own tradition of artists' colonies, bohemian culture, and a vigorous modernist community, led the West Coast for much of the nineteenth and twentieth centuries, but was generally thought of as lesser counterpart to New York. In recent decades Los Angeles has surpassed San Francisco in its cultural reach, fostering innovative practices tied to the contemporary global economy seemingly far better than its northern neighbor. And yet, San Francisco has remained an artistic center, its hilly topography and ocean-bounded geography providing natural fodder for continual meditations on the urban picturesque. Likewise, the city's diverse ethnic, cultural, and identity-based communities and longstanding liberalism are still thought of as quintessential elements of a creative core. Even as the South Bay dominates as a technological hub, the rise of San Francisco's 'Multimedia Gulch' in the mid 1990s and current prestige of many SoMa area companies are reminders of the city's continuing draw for inventive entrepreneurs.

This essay focuses on the Bay Area as aesthetic subject through the lens of Robert Bechtle's Photorealist paintings of San Francisco. Though a familiar term in contemporary art world parlance, historically Photorealism has been subject to both profound antipathy and neglect. Arriving in the mid 1960s and gaining considerable media attention by the late 1960s and early 1970s, the style was nearly uniformly dismissed as a weak descendent of Pop art. Though it shares with that earlier style reliance on appropriated imagery and dedication to the products of consumer culture, Photorealism is distinct in aesthetic means and cultural aims. If Pop weaves a playful dialectic of critique and exultation, Photorealism resolutely refuses such commentary, faithfully reproducing ordinary scenes and objects with a minimum of commentary and deeply mining the conventions of photographic vision to reinvigorate painterly practice. Early critics perceived Photorealism as an overly slick, populist appeal–a retrograde kind of academic realism wedded to philistine iconography and slavishly dependent on its photographic support. For these detractors, Photorealism's reliance on photographic source material and un-ironic view of middle-class subjects rendered it abhorrently philistine, incapable of advancing art's conceptual or aesthetic boundaries. Even today, despite the popularity of photographic-based painting practices across the global scene, Photorealism has yet to receive its full historical due.

This piece examines Bechtle's work in the context of defining changes in the postwar urban landscape, contra the historic assumption of Photorealism's social irrelevance. As Eva Respini has observed, photography and the American West came of age simultaneously, providing a documentary accompaniment to geographic exploration and exploitation, and a recorded image to project potent ideals of national identity. Bechtle's Photorealism both draws on and reformulates this rich photographic legacy, while concurrently negotiating the traditions of American modernist and local figurative painting. Bechtle's sustained attention to the everyday reflects the cultural impact of transformations in the built environment and middle-class lifestyles. He paints the city and suburbs not simply to record ordinary lives and architectural structures, but to explore how a hybrid artistic process can yield new visual understandings of changing spatial alignments in the American landscape.

This project includes four sections. The first and last frame its scope and spatial thematics; the middle two offer case studies of two San Francisco neighborhoods:

1. Painting the Bay Area
2. Potrero Hill
3. The Sunset District
4. Conclusion