Iraq Petroleum Company Screening in Oil Fields
1 2013-08-29T09:28:12-07:00 Mona Damluji 89c6177132ce9094bd19f4e5159eb300a76ef0df 255 3 Source: Iraq Petroleum Magazine, 1956, 6(2): 40. plain 2013-08-29T10:07:03-07:00 Mona Damluji 89c6177132ce9094bd19f4e5159eb300a76ef0dfThis page is referenced by:
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Introduction
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Matt Delmont, Guest EditorINTRODUCTION UNDER REVISIONAfter the viewer enters the address where they grew up on the landing page, the video begins with a young person in a gray hooded sweatshirt running down a wide residential street. As new browser windows open and tile across the screen, the viewer sees multiple images simultaneously: an aerial view of the address they entered, a street level panoramic view, and close-up shots of the runner’s feet and hooded face. These tiled browser windows close midway through the video and a new window prompts viewers to write a virtual postcard on the screen to their younger selves.The video concludes with the young figure (now rendered as a computer graphic) running amidst a flurry of animated trees exploding out of the ground. Designed to demonstrate the capabilities of the Google Chrome browser and promote Arcade Fire’s album “The Suburbs” the video succeeded on both fronts. The project won several advertising and web design prizes, including a Clio Award and Favourite Website Award. The website also helped to generate buzz for “The Suburbs,” which went on to be named Album of the Year at the Grammy Awards. Critics have rightly praised “The Wilderness Downtown” for its evocative combination of video, music, custom rendered maps, and cutting edge HMTL5 web features, but I introduce it here to highlight how the historical approaches to urban visual culture in this special issue offers tools for analyzing contemporary projects like “The Wilderness Downtown.” The essay by Laura Grantmyre, for example, calls attention to the video project’s limitations as a memory device. Using present day visuals from Google Maps to provoke memories of one’s childhood home is central to “The Wilderness Downtown,” but Grantmyre’s study of visions of urban renewal in Pittsburgh’s Lower Hill District shows that for many people their childhood addresses no longer exist. Grantmyre notes that over 1,800 Lower Hill District families, mostly African-American, were uprooted as part of a redevelopment project. For these families, and thousands of others forcibly displaced by urban renewal, a their former addresses might be unrecognized by Google Maps, or a street view might reveal a freeway, arena, upscale apartment complex, or vacant lot where their home once stood. Rather than images of a childhood home producing nostalgia, these urban gaps and erasures suggest traumatic tearing apart of communities through urban renewal, which Mindy Fullilove describes as “root shock.” Grantmyre reminds us that these “ghost neighborhoods,” as Phil Ethington calls them in the context of Los Angeles, remain part of the visual history and memory of cities. In this context, the photographs of the Lower Hill District taken by Teenie Harris offer an especially important visual archive of a thriving neighborhood. Similarly, Bridget Gilman shows how Robert Bechtle’s photograph-based paintings like Twentieth and Arkansas and Twentieth Street VW, can be seen as precursors to the street view images used in “The Wilderness Downtown.” Bechtle’s work, however, can also defamiliarize the street level photographs that Google Maps has made ubiquitous. Adam Arenson’s essay on the reception of Home Savings and Loan art and architecture highlights how “The Wilderness Downtown” plays differently if you enter a commercial rather than a residential address. Aerial photographs make clear that bank branches, shopping malls, and distribution warehouses dot metropolitan landscapes and these sites of capital and commerce can both compliment and complicate the residential memories foregrounded in “The Wilderness Downtown.” Arenson also presents a postcard of a pedestrian mall that Millard Sheets designed and decorated to reinvigorate the downtown of his hometown in Pomona, California. The image features a Home Savings branch and, like the main street postcards Alison Issenberg has identified as central to efforts to promote downtown business districts in the early twentieth century, casts a different light on the virtual postcard viewers are asked to write in “The Wilderness Downtown.” Mona Damluji’s analysis of how Iraq Petroleum Company’s films and public relations materials projected an image of Baghdad being made modern through oil production, calls to mind contemporary intersections of technology, modernity, and resources. Viewed from this angle, the best sites to map in “The Wilderness Downtown” might be the Google Data Centers in places like Council Bluffs, Iowa; Quilicura, Chile; or Dublin, Ireland, that make web access to the video and, for many readers, this Scalar project, possible. Carrie Rentschler’s analysis of film and video reproductions of the Kitty Genovese case and my examination of how conservative politicians and parents used television news to oppose busing for school desegregation make it clear that the concept of “neighborhood,” central to the “The Wilderness Downtown,” is not politically neutral. The Genovese case remains one of the most famous examples used in social science and popular texts to describe how built environment shapes human behavior, with the failure of witnesses to call the police serving as a condemnation of apartment living and of some urban spaces as failed neighborhoods. Fearing the failed neighborhoods of the Genovese case, anti-busing politicians and parents mobilized around the concept of “neighborhood schools” as sites that needed to be defended from the threat of racial integration. These efforts to protect decades of federally supported racial privilege disavowed explicit appeals to anti-black racism in favor of color-blind rhetoric to justify segregated neighborhoods and schools. For busing opponents “neighborhood” was a fighting word. The filmic representation of the Genovese case and the television news coverage of busing protests cast “neighborhood” in more sinister terms, and prompt different questions about the young person running in the “The Wilderness Downtown”: Are there people in the houses watching this runner? Is this figure running from someone or something? Is the person welcome in this neighborhood or are they running away from it? The young person running in the video is wearing a grey sweatshirt with the hood pulled up, likely to conceal the actor’s race and gender so that viewers can more easily ascribe their personal memories to the video.“The Wilderness Downtown” was released in August 2010, but it is impossible for me to view the video’s “hoodie” runner now without thinking about seventeen-year-old Trayvon Martin, shot to death by neighborhood watch captain George Zimmerman in Sanford, Florida on February 26, 2012. Martin’s hoodie sweatshirt became a symbol of racial profiling and, after protestors wore hoodies in marches calling for Zimmerman’s arrest, an emblem resistance. Martin’s murder is the highest profile example that “neighborhood” means differently in different contexts, and the essays in this special issue offer models for analyzing how ways of seeing and practices of looking erect borders of inclusion and exclusion in urban spaces.I have introduced this special issue’s thematic foci in relation to “The Wilderness Downtown” to demonstrate not only the essays’ innovative research on urban history and visual culture, but also how these historical studies can illuminate themes that might remain unseen in contemporary projects. Watching and re-watching “The Wilderness Downtown” has also led me to learn more about Nicollet Towers, my childhood home in Minneapolis. The panoramic street views showed the apartment complex undergoing exterior repairs and featured a large sign for Volunteers of America Minnesota. These visual clues led to me to websites, newspaper articles, and e-mail correspondence that taught me new things about the place I grew up: that the building was built in 1979, meaning my family was among the first to move in; that the building has always been managed by Volunteers of America Minnesota, whose mission is to “help people gain self-reliance, dignity and hope,” that the agency helped to ensure that the apartments remained rent subsidized after federal funds declined in the 1990s; and that Nicollet Towers recently underwent a renovation as part of a public-private partnership for financing affordable housing, led by the MacArthur Foundation. Watching the animated trees in “The Wilderness Downtown” sprout from the concrete courtyard of Nicollet Towers reminded me of how, in the mid-1980s, that concrete replaced the real grass and trees in the courtyard.The video also made me realize how much more I know about the metropolitan spaces about which I write and teach, than I know about the city where I grew up. As an urban historian, I find “The Wilderness Downtown” to be a generative project because it encourages me to move among and across visions of urban space, on personal and popular scales, in historical and contemporary contexts. It is my hope that readers will find this special issue to be similarly generative for thinking about urban history and visual culture. Table of Contents:
- Laura Grantmyre, "Conflicting Representational Discourses of Urban 'Renewal' in Pittsburgh’s Hill District: Was a vibrant community supplanted by a symbol of racial injustice or was a desolate slum replaced by a marvel of urban modernism?"
- Bridget Gilman, "San Francisco Views: Robert Bechtle and the Reformulation of Urban Vision"
- Mona Damluji, "Visualizing Iraq: Oil, Cinema, and the Modern City"
- Carrie Rentschler, "The Archive as Witness to the 1964 Kitty Genovese Murder"
- Matt Delmont, "How Busing Became 'Massive': Television and Anti-busing Activism in 1970s Urban America"
You can access essays by clicking on author's names above, or use main menu on top left of screen to navigate to essays. -
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Baghdad and the Narrative of Oil Modernity
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The IPC films are not about oil. In fact, the cameras never intended to capture naked crude in its material form. Rather, these films set out to depict space and society in Baghdad as visible evidence of the promise of petroleum. The images of the modern city and its surrounding landscapes assembled selected for these films create a cinematic account of the modern world and modernist city that oil makes possible. In other words, the films worked to make black gold visible to the people of Iraq as national wealth that manifested in modern infrastructure, public buildings, and boulevards.IPC’s approach to making documentaries was distinguished by the company’s objective to project a vision of modern Iraq for Iraqi audiences, as opposed to the precedent set by Anglo-Iranian of making films that would entertain British stockholders and cinemagoers. During the 1920s, Royal Dutch Shell and the Anglo-Iranian Oil Company (AIOC) experimented with documentary filmmaking to capture company operations in oil-producing regions. These silent reels were the earliest of petrofilms, using deliberate scripting, framing and editing to create positivist narratives linking oil and progress. As film technologies continued to develop, Shell, AIOC and ARAMCO went on making prestige company films that explicitly and creatively linked the story of oil to national progress in Venezuela, Iran and Saudi Arabia. Petrofilms were almost always made in English, and later translated into other languages for global circulation. However, after a nationalist movement in Iran ousted AIOC in 1951, the Iraq Petroleum Company chose an approach that prioritized the production of Arabic-language films for Iraqi audiences.The prioritization of Arabic-language production led IPC to establish a Baghdad-based film unit in 1951 that sought to train and employ Iraqi filmmakers as part of its cultural project to legitimate the image of modern Iraq crafted for the screen. In this way, the IPC films constructed a national imaginary for Iraqis residing in the north, center and south of the country, most of whom had never seen most of the nation-state of Iraq – the political entity to which they had belonged since independence in 1932.The IPC film unit was distinct from its contemporaries because of a deep concern with its public image among Iraqis. An internal report by the IPC Public Relations office emphasizes that IPC made documentaries with the cooperation of the Iraqi government, “which welcomed the concept that films would publicise the country's historical traditions, plans for development and, generally speaking, arouse public interest, both inside and outside Iraq.” The same report claims that these films, “probably contributed to bringing Iraq before the public eye, both in the sense of awakening the interest of the Iraqi people themselves, many of whom had little or no concept of their own country's history and an equally sketchy knowledge of development projects.”In addition to special premieres in Baghdad for nobility, government ministers, and other dignitaries, IPC films and especially episodes of the cine-magazine Beladuna were shown regularly in theatres of Iraq’s major cities, Baghdad, Kirkuk and Basrah, prior to feature films. According to film unit cameraman Peter Kelly, the company would hold special outdoor film events featuring the IPC films. The oil company also coordinated screening for its staff in remote based in and near oil fields, pump stations and refineries. Mobile cinema van units would travel to remote towns like Nasriyah and stage special screenings for audiences of IPC staff and oil workers that were as small as 50-100 people. Senior advisor to the film unit, Arthur Elton, noted enthusiastically that the IPC documentary series Beladuna, “happened to be almost the first film ever made about Iraq, almost the first time anyone had recorded what was happening in Iraq. In no time at all the film was showing in public cinemas to enthusiastic audiences. In fact, enthusiasm was so great that the film was sometimes played through twice, and tickets changed hands at a premium!” According to the company, during the 1950s one- to two-thirds of the total Iraqi population had seen the IPC films. The company speculated that the government looked to the IPC “to do a job of general publicity that, for various reasons, they were unable to do themselves.” According to founder John Shearman, the IPC film unit’s stated goals were, first, “to train Iraqi film technicians in [the British] tradition of technical and documentary filmmaking,” and second, “to make films which would explain to the people of Iraq what the oil company was doing in their territory…that it was not really taking away the black gold because it was putting money back into national development.” The built environment in the Iraqi capital was central to the production of a narrative of oil modernity. That is, images of urban space and urban life were used to construct a visual argument about oil as a national resource. In the IPC films, the modern city and its architecture is pictured not only as images of static facades, but as dynamic sites in which Iraqis actively participate in the building of the nation through physical labor and social performance. Images of the city are also juxtaposed with pastoral images of rural life in order to define urban modernity against rural tradition. The documentaries catalogue and depict traditions in order to establish a framework for the dramatic change brought about by modernization fueled by petroleum industry revenue. This Scalar project analyses the representation of urban space as the basis for a national narrative in three IPC documentaries, which were made and distributed prior to the 1958 July Revolution that diminished the hegemonic British position in Iraq since the First World War. This is a small yet significant collection of oil films and includes The Third River (1951), Ageless Iraq (1954), and A More Beautiful Capital (1955). These are the first moving pictures to be shot on location in Iraq and crafted into documentary narratives about the modern nation-state for general audiences in Iraq and Britain. Taken together, this corpus of documentaries can help us to better understand how the neo-colonial imaginary of Baghdad worked to recast the modern city as a promise of petroleum. Indeed, IPC sponsored, produced, and circulated these slick documentaries precisely because they hoped to communicate a version of the story of modern Iraq that would be viewed as a national narrative.