Conflicting Representations of Redevelopment’s Legacy
The differences between redevelopers’ and the Courier’s representations of redevelopment grew starker after the Civic Arena opened in 1961. Redevelopers’ promotional brochures used photographs to showcase the Civic Arena as a symbol of their progress. The local daily newspapers and national periodicals distributed redevelopers’ photographs heralding the Civic Arena’s wonder to larger and larger audiences. The Courier, meanwhile, withdrew its support for redevelopment after better housing failed to follow in the Civic Arena’s wake. While redevelopers used the Civic Arena to symbolize their own success, the Courier soon joined visuals of the Arena to symbols and scenes of racial injustice. Later in the 1960s anti-redevelopment activists, notably the Citizens Committee for Hill District Renewal (CCHDR), built on this symbolism to protest further redevelopment in the Hill.
Redevelopers celebrated the Civic Arena’s grand opening in September 1961 with a souvenir pamphlet entitled “A Public Auditorium for Pittsburgh and Allegheny County;” the pamphlet included six images of the Civic Arena that testified to its technical distinction and made it symbolize the city’s rebirth. For example, two aerial images told a “before and after” narrative starring the Arena. The “before” photograph showed the Lower Hill as it existed before demolition, but with the redevelopers’ street plan and a large circle representing the Civic Arena superimposed on top (Fig.12). The on-the-ground lived details of the neighborhood, its institutions, and its social life were invisible from this height, and the super imposed street plan merged the neighborhood’s history to its redevelopment as a beneficial inevitability. A photograph of the Civic Arena with its roof open came next. Taken from an elevated angle on the Arena’s northwest side, this image underscored the Arena’s—and therefore Pittsburgh’s—greatest technical feat, the Arena’s retractable roof (fig. 13). Much of the brochure’s text reemphasized both the Arena’s technological excellence and its centrality to the city’s progress. Not only did the Arena “give the world its largest dome,” but it was also “three times the size of St. Peter’s in Rome.”The brochure also called the Arena’s dedication“a milestone in a series of accomplishments that have lifted the city to new heights of modern living.”
Pittsburgh’s three daily newspapers, meanwhile, celebrated the Arena’s grand opening with special sections lavishly illustrated with images of the Civic Arena. The Pittsburgh Press dedicated a twelve-page section of its Sunday September 17th issue to the Arena with separate articles hailing the Arena’s history, retractable roof, variable seating plans, colorful décor, beautiful landscaping, ample parking, state-of-the-art scoreboard, and movable floors. The Press’s language resembled the redevelopers’ souvenir pamphlet. For example, one article labeled the Arena’s retractable roof an “engineering miracle.” The Press’s front page began with images from redevelopers’ dedication souvenir, including the photograph of the Arena’s opened roof that redevelopers used as an “after” picture in their souvenir (see fig. 13). The Press’s direct use of redevelopers’ visuals evinces the daily papers’ tight alliance with the city’s redevelopment coalition. The Press also included photographs that illustrated the Arena’s technical feats. Redevelopers’ dedication souvenir and the local daily newspaper’s coverage of the dedication proudly proclaimed the Arena a symbol of Pittsburgh’s progress and future.
National periodicals like National Geographic aided redevelopers’ promotional project by bringing Pittsburgh’s progress narrative, symbolized by the Civic Arena, to a national audience. Starting with its title, William Gill’s March 1965 National Geographic article, “Pittsburgh, Pattern for Progress” corroborated multiple elements of redevelopers’ renaissance narrative. In the late 1940s and1950s national periodicals like Time and Life named the AlleghenyConference and its leaders, particularly Richard King Mellon, the catalysts for the city’s rebirth.Gill’s National Geographic article followed this narrative by labeling the city’s renaissance “Mellon’s Miracle,”crediting Richard K. Mellon and the Conference with the city’s revitalization. Gill also echoed redevelopers’ 1960s emphasis on the Civic Arena. Although Gill called the redevelopment of downtown’s Golden Triangle a “Symbol of Renewal,”he clarified “perhaps the outstanding symbol of Pittsburgh’s renewal is the Civic Arena.”Emphasizing the Arena’s size and grandeur, Gill wrote its “massive dome dominates the city”and “stands like a colossus amid blocks of cleared land” before describing the marvels of its retractable roof. Photographs by Clyde Hare, taken for the Conference’s Pittsburgh Photographic Library, illustrated the article. Both photographs shared the same aerial northwest vantage point, captured the Arena’s folded-up roof from the same interior angle, and looked east up Centre Avenue.The only differences between Hare’s photograph and the 1961 photograph are that Hare’s looked further out over the Monongahela River and showed the Arena at night, including twinkling lights along Centre Avenue and blanketing the hills across the river. Gill’s text and Hare’s photographs in 1965’s National Geographic demonstrate how closely the national print media’s coverage of Pittsburgh’s Renaissance followed redevelopers’ narrative, down to their descriptions and photographic compositions.
The Courier’s coverage of the Arena’s grand opening dramatically departed from the local dailies’ coverage and from its past support for redevelopment by berating theArena’s segregated workforce in text and image. The article began with a tone similar to the daily papers’ praise for the Arena’s technical splendors: “As the massive steel dome, covering Pittsburgh’s magnificent 22-million dollar Civic Auditorium parted noiselessly to admit the late-summer sunshine emerging from a sky of blue. . ..”The Courier, however, described the scene from the perspective of the “hundreds of Negroes among the crowd” who saw something beyond the Arena’s technical marvel. When the Arena’s dome spread open, they “saw the grim spectre of ole Jim Crow hovering over the stainless steel monument.” The article then noted that “all of the ushers and guides” at the Arena “are white! So are the concession employees! In fact, all of the employees seen are white!” An editorial cartoon of “Jim Crow” hovering over the Civic Arena aptly symbolized the Courier’s charges (fig. 14). Shown from the same aerial angle used in the redevelopers' souvenir brochure, the Press, and National Geographic (see fig. 13), the cartoon showed the Arena with its roof open to a hovering Jim Crow. The Courier took a pervasive symbol of redevelopment-as-progress, replicated it down to the angle favored by redevelopers and their media allies, and reframed it to show the dedication ceremony from the perspective of African Americans dismayed by one of redevelopment’s racial injustices.
Two months later, the Courier, yet again, invoked and inverted the Civic Arena’s symbolic power in its series, “‘Help Us!’ Urban Renewal ‘DPs’ Plead.” Whereas the “Jim Crow Hovers” article directly addressed the Civic Arena and its hiring practices, the “Help Us!” articles utilized the Civic Arena as a broader symbol for the city’s redevelopment, much like redevelopers had. However, the Courier’s image juxtaposed the Civic Arena with the suffering of the Lower Hill’s “displaced persons” to visually challenge redevelopers’ claims of progress (fig 15). In the drawing’s foreground, two young African American children held empty bowls up to their elderly caretaker while a third child waited behind them. The caretaker, in turn, held a small serving bowl and looked sadly at the children. The image implied hunger for the family and frustration on the part of the caretaker, one of the Lower Hill’s “displaced persons.” Beyond the caretaker and hungry children, a broken window looked out on the Civic Arena’s retractable roof. The message was clear. The Civic Arena displaced the Lower Hill’s people and the city’s indifference to the neighborhood’s “displaced persons” mocked redevelopers’ claims that the whole city basked in progress.
The Pittsburgh Courier and Hill District residents engaged in a cyclical dialogue of protest after the Arena’s 1961 dedication ceremony. The Courier’s and residents’ protests against the Civic Arena’s discriminatory hiring practices illustrate the development of this dialogue. The “Jim Crow Hovers over Civic Arena” story appeared on the Courier’s September 23rd front page. The article demanded, “All jobs ranging from the supervisory level on down to maintenance […] should be open to ALL qualified applicants.” By October 7th, the Courier ran a front-page headline relaying the NAACP’s demand that the city “Hire More Negroes at Arena!” Clearly, the NAACP had concurred with the Courier’s observation that Jim Crow hovered over the Civic Arena and threatened “stern measures” if the Arena did not change their hiring policies. Two weeks later the Courier announced that the NAACP along with the Negro-American Labor Council (NALC) planned to protest the Civic Arena’s job discrimination with an October 21st demonstration that would culminate with mass picketing outside the Civic Arena. Courier spread the news of the Arena’s discriminatory hiring practices with the evocative “Jim Crow Hovers” graphic which borrowed but transposed the Civic Arena’s symbolic power. Local civil rights and labor groups pursued the issue by picketing the symbol itself.
Teenie Harris photographed the Civic Arena demonstration and the Courier used one of Harris’s images to illustrate their coverage of the protest and the Arena’s subsequent promise to improve their hiring policy. The Harris archive contains five photographs from the October 21st protest; four of these five utilized the Civic Arena as a backdrop, a theme that echoed the Courier’s appropriation of the Civic Arena’s symbolism and that persisted in Harris’s 1960s protest imagery. Harris’s photographs of the October 21st protest foregrounded clusters of picketers and framed them with the Arena’s iconic dome. In one, women, men, and children held signs calling for “Equal rights for ALL!” and proclaiming “We want to work (fig. 16).” Behind the picketers, half of the Civic Arena’s dome took up the right side of the frame and a cloudy sky filled the rest. Throughout the 1960s, civil rights and black power protesters utilized the Civic Arena as a backdrop for protest and Harris included the Arena’s dome in his photographs. For example, in the late 1960s the Black Construction Coalition spurred protests all over the city, particularly at unionized construction sites that refused to hire black laborers. The Coalition’s protests climaxed in 1969 with a citywide “Black Monday” demonstration that coalesced around the Civic Arena. Harris photographed the protesters as they gathered (fig. 17). Most of the photograph’s action occurred in the bottom half of the frame. Here, a line of protesters stretched across the image’s horizontal axis; on the photograph’s left edge, the Civic Arena’s dome emerged, almost organically, from the line of protesters.
In 1968 the Hill’s anti-redevelopment activists followed this visual tradition by geographically anchoring their protest against urban renewal to the Arena. In the mid-1960s URA proposals to extend the Lower Hill’s demolition into the Middle Hill vexed Hill District residents into forming the Citizens Committee for Hill District Renewal (CCHDR). The CCHDR allied with the NAACP, the Model Cities Program, and the Poor People’s Campaign to erect a billboard on the corner of Centre Avenue and Crawford Street. The billboard, which Harris photographed (fig. 18), addressed City Hall and the URA, insisted on “No Redevelopment beyond this point,” and demanded “Low Income Housing for the Lower Hill.” Heading away from downtown along Centre Avenue, the billboard stood on the right side of the avenue, catty-corner from the Civic Arena. A passerby, then, would have taken in the Arena to their left and immediately come upon the billboard to their right. This positioning anchored the CCHDR’s demand that the URA cease redevelopment in the Hill District to all of the racial injustices and protests the Arena had come to symbolize.
