IM Hattem's Los Angeles Shopping Center
With the great success of IM Hattem's Grand Central Market stalls and his supermarket, he broke ground for a second market and a shopping center at the corner of 81st Street and Vermont Avenue. Opening in 1931, Hattem's Shopping Center was actually two buildings that shared a common parking lot.
The first building housed the market itself, while the second was rented to various tenants, including a dress shop, cigar shop, and florist. Hattem's second market had stunning interiors and luxurious offices in its tower. During the construction, IM invited city officials including Mayor of Los Angeles John C. Porter, to sign their names in the wet cement at the entrance, mimicking the brainstorm of Hollywood theater mogul (and fellow Jewish Angeleno) Sid Grauman.
A 16mm film created during the grand opening, which coincided with Mayor Porter's birthday, was used to produce a theatrical commercial that played the local movie houses of the city.
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