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• 1 media/Screen Shot 2018-03-08 at 1.49.50 PM.png media/Coors Labor Strike.PNG 2018-03-06T20:30:21-08:00 Learing About Coors' Misdeeds 23 plain 2018-04-17T19:30:11-07:00
  Juan Trujillo had just beat his addiction to alcoholism and was at the Boulder campus. He heard people on the Board of Regents talking about Coors. What he heard was that Coors discriminated against women, gays, African-Americans, and Chicanos. He began to realize why everyone hated Coors at the time. He got in contact with a man named Paul and found out that Coors was a union buster. Trujillo was handed papers with twelve reasons why to boycott Coors. He took these papers and began distributing them out.
  
  Trujillo wasn’t fully convinced on the Coors issue so he set out to do his own research. What he found out is that Coors had a weather modification station down in the San Luis valley that was blown up by disgruntled farmers. The reason for this action was due to Coors trying to get two barley growths in a season and the chemicals used at the station would ruin the potato crop. Further digging lead to Trujillo finding out that Coors had been cited and heavily fined by the Environmental Protection Agency for dumping waste into Clear Creek Canyon.
  
  Juan Trujillo then found info that Joe Coors had ties with right wing affiliates and President Ronald Regan. When Regan was put into office Coors was made a part of his “kitchen cabinet.” As soon as Coors was in the cabinet he was appointed to the Corporation for Public Broadcasting and then started to censor PBS. “Freddie Freak” had enough of Coors. He knew he had to take action and stop Coors. 
   
• 1 media/CB1.jpg 2018-03-08T20:09:00-08:00 Freddie Freak's involvement with the Coors Strike 12 image_header 2018-04-29T20:47:27-07:00 Trujillo was now on the path to stop Coors. He made bumper stickers saying Stop Coors, PBS. He also had posters and flyers designed for the boycott. He went down to San Antonio went to his cousin Eddie Francoa’s church. He was a printer for them so he helped Freddie print thousands of posters, flyers, and stickers for the cause. With the ammunition to spread the word about Coors, Freddie went through the streets of Denver handing out everything he could. Freddie said honest to god that 20,000 of the posters, stickers, and flyers were given out.
  
  Trujillo was a natural speaker. In his efforts to stop Coors from the nomination to PBS he talk about how Coors was. He would even speak to the children scaring them out right. Trujillo said that if Coors came into power at PBS that he would cut off the head of the big yellow bird. They would kill off Bid Bird. Children would began to cry and he would use that to his power. He used everything he could to get the people’s attention about what Coors was doing. He needed to inform the young and old even if it meant saying a little lie to get his point across.