Coors Right Wing Association
1 2018-03-08T20:49:50-08:00 Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta 9a1077ac3261f7a0d579042e2dc0f5c87eb415a3 28934 2 plain 2018-04-19T14:28:40-07:00 Craig Hayson da138deecf228a480bd73177b702a1b3d6555237This page is referenced by:
-
1
media/Screen Shot 2018-03-06 at 1.23.31 PM.png
media/Coors-Boycott-at-CSU-Pueblo-Campus-Safety-Security-Records-e1475248363844.jpg
2018-03-01T20:51:08-08:00
Coors Boycott
26
The Beer and the Boycott
image_header
669652
2018-04-19T15:01:38-07:00
The boycott on the Coors Brewing Company began in 1966. There were three core issues that lead to the boycotts of the company which included the non-cooperation of unions, hiring practices that discriminated against minorities, and family members of the Coors Family supporting and funding right wing politics. These three issues lead people to boycott the beer for two decades.
Mexican-Americans were treated poorly in the company. Of the 1400 employees Coors Brewing Company had only 2% were of Mexican American descent. Also these employees were paid next to nothing and worked the worst jobs. Polygraph and other tests were put into effect following the kidnapping and murder of Adolph Coors III in 1960. These tests were used on potential employees and were considered very invasive and racist. Using these tests the brewing company could find people who would possibly cause issues for the company.
The Adolph Coors Brewing Company was boycotted by many different activist organizations around the state of Colorado to begin with. Activists such as GI Forum members, the United Mexican American Students (UMAS) chapter at the University of Colorado, and Chicano students at Southern Colorado State College now known as Colorado State University-Pueblo boycotted the beer in hopes of better treatment for minority groups.
Soon the boycott of Coors would spread to other western states in the country. The American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) soon joined the cause to boycott Coors beer. Unions saw how unfair the Adolph Coors Brewing Company was treating its employees and demanded Coors to treat its workers better. Unions and many other activists would fight Coors for equality for many more years to come until the end of the boycott in 1987. -
1
media/CB1.jpg
2018-03-08T20:09:00-08:00
Freddie Freak's involvement with the Coors Strike
7
plain
2018-04-19T14:34:02-07:00
“Freddie Freak” was now on the path to stop Coors. He made bumper stickers saying Stop Coors, PBS. He also had posters and flyers designed for the boycott. He went down to San Antonio went to his cousin Eddie Francoa’s church. He was a printer for them so he helped Freddie print thousands of posters, flyers, and stickers for the cause. With the ammunition to spread the word about Coors, Freddie went through the streets of Denver handing out everything he could. Freddie said honest to god that 20,000 of the posters, stickers, and flyers were given out.
Freddie was a natural speaker. In his efforts to stop Coors from the nomination to PBS he talk about how Coors was. He would even speak to the children scaring them out right. Trujillo said that if Coors came into power at PBS that he would cut off the head of the big yellow bird. They would kill off Bid Bird. Children would began to cry and he would use that to his power. He used everything he could to get the people’s attention about what Coors was doing. He needed to inform the young and old even if it meant saying a little lie to get his point across.