A Spectacle of Surfing
36. This
is the principle of commodity fetishism, the domination of society by
“intangible as well as tangible things,” which reaches its absolute fulfillment
in the spectacle, where the tangible world is replaced by a selection of images
which exist above it, and which simultaneously impose themselves as the
tangible par excellence
is the principle of commodity fetishism, the domination of society by
“intangible as well as tangible things,” which reaches its absolute fulfillment
in the spectacle, where the tangible world is replaced by a selection of images
which exist above it, and which simultaneously impose themselves as the
tangible par excellence
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