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Totalized Nature of Cybernetics: Communications, Control and Capitalism

Jack Chellemi, Author

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A Spectacle of Surfing



Surfing as a commodity is sold by the image. The surfer fetishizes the exotic lifestyle of traveling, getting barreled and not working a day job through the spectacle of professional surfing.


"Spectacle of the Society," Guy Debord

36. This
is the principle of commodity fetishism, the domination of society by
“intangible as well as tangible things,” which reaches its absolute fulfillment
in the spectacle, where the tangible world is replaced by a selection of images
which exist above it, and which simultaneously impose themselves as the
tangible par excellence


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