Determining Revenue Streams
Revenue streams on YouTube are determined by two factors: the revenue
share and the rate card. The rate card, or clicks per thousand
impressions (CPM) threshold, is a contractually agreed upon expectation
of revenue for each piece of monetized content. For example, content
creator John Smith may sign an agreement with YouTube — mostly like
through an MCN — that stipulates a $40 rate card. This means that for
each video that John Smith uploads for monetization, YouTube is
anticipating $40 of total revenue. Until now, even if a video exceeded
its rate card, the revenue share remained in effect such that YouTube
still received a large portion of the surplus revenue.
share and the rate card. The rate card, or clicks per thousand
impressions (CPM) threshold, is a contractually agreed upon expectation
of revenue for each piece of monetized content. For example, content
creator John Smith may sign an agreement with YouTube — mostly like
through an MCN — that stipulates a $40 rate card. This means that for
each video that John Smith uploads for monetization, YouTube is
anticipating $40 of total revenue. Until now, even if a video exceeded
its rate card, the revenue share remained in effect such that YouTube
still received a large portion of the surplus revenue.
This page comments on:
YouTube Changing Revenue Structures (10 December 2013)
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