1media/1955_Dodge_Custom_Royal_Lancer-thumb.jpgmedia/Dodge_04_1955 Dodge Custom Royal Lancer.jpg2020-07-06T11:32:54-07:00Anne-Marie Maxwell326ac6eff123bb3f77fb517c66299be8b435b479375142plain2020-08-07T14:49:42-07:00Anne-Marie Maxwell326ac6eff123bb3f77fb517c66299be8b435b479Starlets Marilyn Burtis, left, and Phyllis Applegate sun themselves in Santa Monica next to a Custom Royal Lancer, Dodge’s all-new top-of-the-line vehicle for 1955. The new models were a huge success, boosting overall sales 80% from the previous year. The redesigned cars incorporated parent company Chrysler’s new corporate styling theme of “lower, wider, and longer.” The grille added a thick horizontal layer of chrome, which, together with the bumper, gave the front end a muscular look.
1media/1956_Plymouth_Belvedere-thumb.jpgmedia/Buick_background.jpgmedia/Chevrolet_02.jpg2020-06-18T15:04:50-07:00Anne-Marie Maxwell326ac6eff123bb3f77fb517c66299be8b435b479Cars by YearCurtis Fletcher36visual_path2020-08-21T11:55:08-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e
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1media/Dodge_04_1955 Dodge Custom Royal Lancer_thumb.jpg2020-07-06T11:08:19-07:001955 Dodge Custom Royal Lancer1media/Dodge_04_1955 Dodge Custom Royal Lancer.jpgplain2020-07-06T11:08:19-07:00Dodge, 1955