In addition to political cartoons, postcards emerged as a popular form of visual media in the twentieth century. The early 1900s were the height of postcard popularity. As such, the illustrations on the highly exchanged, bright, colorful slips of papers often presented political opinions that celebrated the cause of woman’s suffrage. Postcard collecting became a common hobby as Americans loved the exchange from friends and family. Suffragists developed and produced their own postcards to help promote their cause. The cards were another appeal on the part of suffragists who used the cheap papers to appeal to the working-class who traded the cards scrawled with a short message on the back because it could be mailed for very little money. By circulating positive images of woman suffragists, they were able to imbue the movement with a legitimacy. In the same way that a company needed to build a brand, suffragists needed to develop an image that could be replicated across media.