SEO Master's Degree Graduation project University VU Amsterdam in The Netherlands August 2019.


In this case study, we have investigated and monitored all-important metrics which could affect the serps in search engines like Google. All relevant data has been analyzed mathematically over the period 2018 to 2019. The fluctuations with each google update are indicated in valuation percentages. The objective is to provide insight to SEO experts to adjust their strategy accordingly. To explore more and find out all the things by visiting at SEO Metrics website.

The sources that we have used are Href, Moz, Majestic, Httpmarketing and Google analytics.

Author: Mathé Hoogeboom
Degrees: (Master Computer Science and Technology)

We thank everyone who contributed to this project. We are particularly grateful to the University of South California for publishing this article on its website.

Impactable ranking factors.

Qualitative Link Building: 29%

Qualitative links to your website are good for the following reasons: Google considers a valuable link as a recommendation especially links with a high reputation. Extra appreciation for links from .edu and .gov websites. These are reserved for governments and universities. Backlinks that are related to the content of the linked website as well as in the same language will get an extra appreciation.

Content: 14%

Google assessed the quality of the content with specific word combinations (Keywords) that are related to the content of the website/webpage. Including specification of title tags, meta tags, H1 tags, website structure, file names, text ratio, etc.
Note: Black hat SEO techniques such as excessive use of keywords in tags and other content as well as hidden content will be assessed negatively and the authority of lower a website instead of increasing it and also harm the ranking (SERP)!

Reputation influence: 13%

Google assesses and evaluates how often your website is assessed through reviews and of course the assessment thereof. Good, valuable content and service will generally also lead to positive reviews from customers, relations or visitors.

Local findability influence: 13%

External platforms and directories where basic information, address data, telephone, other contact details, and profile can be included such as Google my company, yelp, Google plus, telephone registers, etc. Easy to realize and important regarding SEO and ranking, especially for local findability.

Social Media: 4%

Google monitors the social activity with a certain website and influences (although this is very limited) the website authority and SERP ranking.

Non-influenceable ranking factors!

Visitor behavior and mobile signals: 24%

Visitor behavior concerns how many people click on your website and then the manner and time that they then undertake and spend, such as clicking on other web pages within the site, liking a page or sharing it socially. There is also a distinction between desktop users and mobile users or internet traffic.

Proximity / region factor: 19%

In the Google search results, local companies get a positive preference vote (search with local sites). This is an important reason to register as a company with Google my company (Google my business) where you can specify your location. It is also advisable to state your address and location coordinates within your website meta tags or micro date notation.

Visitor preferences: 9%

Google monitors visitor behavior and search history patterns, such as previously visited websites, subject preferences, etc. This is a factor that Google takes into account when a user searches by Google search-engine.

URL / Link building metrics terms

DA = Domain authority ( Overall authority of an website )
PA = Page authority ( Only specific authority of webpage / url )
TF = Majestic trust flow ( Quality of the webpage url and related backlinks )
CF = Majestic citiation flow ( Popularity of a website or web page about visitors )

LRD = Linking root domain: When a site links to another one or more than one time in Search Engine Optimization, site A is said to be a linking root domain: the plural, linking root domains is the total number of separate links that link once or more than once to a given website.
OBL = Outbound links: Outbound links are the links placed on a page that point to an external location such as another website, file, video, image etc. Outbound links are a good indicator of the quality of a backlink. ( High OBL indication that webpage is spammy page with high spamscore )

UR = URL rating shows the strength of a target page’s backlink profile on a logarithmic scale from 0 to 100.  UR has a clear positive correlation with Google rankings, meaning that high UR pages tend to rank higher in organic search results.

DR = Domain Rating shows the strength of a target website’s backlink profile on a logarithmic scale from 0 to max. 100, with latter being the strongest. (DR) is very straightforward to assess the relative link popularity! Link popularity is also a useful metric by which to estimate a website’s ability to get search traffic from Google and great DR indicated a lot of website visitors and findability in Google search.

Linkjuice = Link juice, is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another if this is do follow and isn't nofollow.

Linkbuilding = Method to create external link post to a website or webpage url, to increase your domain and/or webpage authority and the authority of your linkprofile to increase your serp.
Most important to create organic links with related content to your articles topics.

Linkjuice calculation = linkjuice calculation for all metrics beside spamscore.
Linkjuice value = (((DA/PA/TF/CF) * (DA/PA/TF/CF)) / (OBL+ INTERNAL URL'S))

Copyright Publisher: Mediacontact 2019 – Author: Mathé Hoogeboom

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