Race and the Digital: Racial Formation and 21st Century TechnologiesMain Menu"From Tweets to Streets?" A Research Project with Digital Supplement"The Digital Divide" Research ProjectsRace and the Digital BlogIntersectionality and TaggingCourse SyllabusSyllabus for Race and the Digital at UCLAStatement of Values: Digital Ethnic StudiesContributors' PortfoliosAbout "Race and the Digital"Genevieve Carpiocbaef6f4fe1847cc774ee8ef5c2d6efb0a58fda3Kid Cometb62a4423d252f961609f416b7188ffbc7d84a7d3Yesenia Melgoza-Fernandeza6a8d8933b14c7be3a522d5102f92c9dfe52e9b2Michie Ortiz25daabac1577ec1d12a68b2c0b0a15c4dba1374bEduardo D. Garcia6e60d0784abf2b990f3510cceb60101259a8bdd3Alan Evangelistaf3e41e7c002a037bb13d71a1e837eb5bf5bef12fAna Victoria H.37ae5307effd9bccccea4f0fe7958d15cee30e07Arturo Sotelo38025c1bb15e36f2beff44b22df47fac513c339faade8e08161ecdfbe4206b74479dee1c1d007a58c4Ashley Martinez-Munoza5a71a08c4c1c5dc7904ffcbc148c4f2edb1e723Ebony Paramodca8ce0b7a38097adb1b511e4c75690f833171f0
Fear as a tool
12016-05-22T16:00:50-07:00Eduardo D. Garcia6e60d0784abf2b990f3510cceb60101259a8bdd388771plain2016-05-22T16:00:50-07:00Eduardo D. Garcia6e60d0784abf2b990f3510cceb60101259a8bdd3The video that Arturo used in his blog perfectly summarizes how digital activism that illicit an emotional response end up being forgotten. The case study that was used was the Kony 2012 campaign which was a failure in itself. The creator of the video relied too much on pathos which ended up being its downfall. Strong emotions are only temporarily and after a time that emotion goes away and you move on with your life. A personal example of this is when I saw the documentary "Earthlings" which is about animal cruelty and also vegan propaganda, The documentary attacks on your senses with horrific imagery and sounds of dying animals. It worked on me for awhile. I did not eat meat for two months, but that strong emotional response I felt after watching the documentary ended and I went back to my carnivorous ways. "Earthlings" did have an effect, but only temporarily. If digital activists want to make a change in the system, they cannot just relied on pathos. They need some logos and facts to back them up. Also, they should make outsiders make it easier to participate and not be vague when it comes to events. Fear as a tool to gain followers to a movement does not work and if fear is only used, the movement is going to die quickly. Kony 2012 is an example of that.