Instant Articles is the latest attempt of Facebook, to ensure that their platform is the first place where users would like to post and read news. As Oded Kariti further explains, there are pretty good chances of this happening, because instant Articles is a really cool technology, which instead of taking you from Facebook through a redirect link to the media site, it directly shows you a cleaned up and minimalistic site that loads the text within a few seconds. Facebook announced that the test period for the Channel Service is nearly done, and starting from April the 12th, those that have websites can use it for hosting their contents. The social network has created Instant Articles once they noticed that redirecting from Facebook to other sites that offer content is quite slow, and as an option they offered a simple solution that displays only the thing that interests you, or the text you want to read.
But, according to Oded Kariti, the biggest challenge when it comes to Instant Articles is that Facebook represents itself as an aggregator, that doesn’t redirect you to the media’s site, ignoring all advertisements. As a result of that, an open discussion was born, elaborating that the earnings of the advertisements that will be divided in a ratio of 70 to 30, if the advertisements are provided by the social network, and if the advertisements are provided by the publisher himself, than he gets to keep the entire profit. The people working on the program managed to overcome the part that was problematic about the publishers, regarding the limited number of advertisements that can be placed, concludes Kariti.