Using the full range of picture and sound
This video discusses the difference between original composition and boring writing. Composition should use the full range of picture and sound, not only dialogue with unoriginal camera shots. Original multimodal composition tells a story (or a joke) using visual and audio elements. Original content uses connections between audience and device, audio and sound, and embraces this continuity beyond individual frames.
Check out this video to see how Edgar Wright uses 10 strategies (yes, there are two bonus strategies) to compose a joke without using dialogue.
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