12017-12-18T11:14:05-08:00Craig Lebrau93bd191f5da1388150176158ebb4f0e204d434f8267481plain2017-12-18T11:14:05-08:00Craig Lebrau93bd191f5da1388150176158ebb4f0e204d434f8 Some businesses don’t see a need to start a blog, which is actually a growing communication medium. They are usually worried about the quality of content, and whether they will be able to maintain an updated site. Regardless of what business you are in (business, lifestyle, fashion, food, entertainment, etc), there will always be ways where you can promote your services or products to be unique in the overall industry. There are easy, step-by-step guides on how to start blogs online, such as The Blog Starter. However, we compiled five benefits on blogging, to help you rethink your decision:
Increased visibility It is important to know that if you want to have a blog, you need to constantly update it so your website remains on top of the search engine. An active blog also shows that the business is still running. People will be less likely to contact your business if they see your blog has not been updated for years. You can also link up your social media platforms, as this method shows you what issues are trending and it provides more leads and ultimately more visibility to your blog.
Brand Humanization Your existing and potential customers want to know a business through their employees. People always want to join people. They want to know if you are updated with the latest trends and current issues, whether you are passionate about the business, and even go beyond that and offer helpful advice to those who are interested. Sharing the business’s voice and personality can build more brand trust and increase likeability.
Brand Loyalty A blog can help you and your business establish an expert in your field, as you can use it as a means for giving out exclusive details about a product’s features or an inside-look into a specific service. People are automatically going to trust your brand more if you provide important and accurate information. The open communication in a blog also signals that you are open to comments, feedback, and criticisms. With the 24/7 factor, your business will also be seen as the hot spot for immediate customer service.
Networking Through blogging or “sharing content, you are able to connect with like-minded individuals. You can share what your opinions are with people who can really understand you. A community-based means of communication, you can gain special access to software and tools, seminars, workshops, product unveilings and other events; a platform for sharing important industry-related secrets.
Possible Revenue Once you have garnered a mass following quality content, then it is time to think about monetizing it. If you are truly the expert in your field, you may create educational products or services online. People will spend their money if they think that product or service will be useful to them in the long run, so in the end, it all comes down to the trust between the brand and the customer.