What is the relationship in between SEO and website design?
The end objective of both SEO and website design is to deliver an excellent experience to the users. The designers will focus on the enhancing the aesthetic appeal of the website. In the meantime, SEO experts are trying hard on the techniques that can assist the website to secure better rankings on search engine results pages. The end objective of both these efforts can be the same, which is to provide your visitors with what they want. Once you give your visitors with what they want, you will be able to generate businesses and take your business to greater heights.
If you wish to deliver all the information that your visitors or prospects like to receive, you need to make sure that your website is visually appealing as well as functional. These are two prominent qualities that every designer must get. In addition to that, it should be easy for the potential customers to locate what they want and complete the purchase with minimum trouble as well.
What is more important?
Now you must be wondering what is the most important out of web design and SEO. Lilo says that both web design and SEO are equally important. If your design is not good, you will not be able to get the most out of SEO. In other words, Google and other search engines will keep your website away from securing top ranking positions. In the meantime, you should not just focus on the design of the website as it cannot bring visitors alone. You will still need to focus on SEO and get more people to come to your website. Hence, you will need to pay equal attention to both SEO and design.
How to ensure the perfect balance of design and SEO
Your website is a representation of your business. Hence, you need to make sure that the functionality and appearance of your website are maintained at its highest level. Then you can deliver the best experience to the visitors and make sure that you are getting the most out of it. Here are some of the most prominent factors that can help you to maintain the balance in between website design and SEO.
Analyze the functionality of the website
Before you move forward with the website designing project, you should do a proper analysis. This is where you need to evaluate what is working on the website and what is not working. You need to note down everything that is not working on the website. Then you can focus on them while you are designing the website.
You can think about using analytics to understand what components of your website are valuable to the visitors as well. Heat maps can help you with this. Based on the results that you get from heat maps, you need to make sure that you do appropriate changes to the design of the website.
Define smart goals
Website designing is a project. Before you proceed with any project, you are setting up goals. You must do that when you are designing the website as well. The goals that you define before you move forward with the website designing project should be smart ones.
For example, you can define a goal as to double the visitors that you are getting to the website. Likewise, you can also define a goal to increase your leads as well. The smart goals you define should be realistic, as well. Otherwise, you will have to face the frustration of not being able to achieve them in a timely manner.
Do research about your audience.
You are designing your website to deliver a better experience to your audience. Therefore, you need to think about doing research about the audience to get a better understanding of their preferences.
During the research, you will need to pay your attention to a few important parameters. For example, you must understand what keywords your audience is using. Likewise, you need to understand the browsing style of your audience, as well. It is better if you can understand what your target audience is expecting to see on your website. Then you can deliver a perfect experience to your visitors. As a result, you can increase your chances of getting more work done from the website as well.
Rework on the content
When you are analyzing the existing website, you will notice that your content is outdated. This is where you need to spend your time and effort to refresh the content you have. You need to make sure that content that you have on your website is up to date at all times. If it is sharing any outdated facts, you need to replace them with up to date facts. That's because no visitors are interested in seeing outdated facts on your website.
At the time of designing a website, most of the people tend to pay their attention only to design. This is one of the biggest mistakes that you can do. Designing the website will not deliver the best results if your content is outdated. The facts on your website must have changed. Likewise, your target audience might even have got changed. You need to take those changes into consideration and rework on the content.
Keep these facts in your mind and make sure that you focus on both SEO and web design. Then you can secure rankings with ease and make sure that you convert the visitors that you are receiving with the rankings you got.