If your business isn’t investing that much in creating optimised short and long-form blog content, then you’re unfortunately being left out by your competitors. Blogging is becoming one of the world’s most lucrative ways to communicate ideas with people around the world, with most of which are making blogs their main source of income.
But if you’re thinking that blogging is just about publishing articles, publishing it on your social media and waiting for people to come across at it and read it -- the lesser chances that your blog will be read. There may be thousands or millions of readers who read countless numbers of content everyday on their phones, but there are also thousands of competitors who are going all out with their digital marketing initiatives because practically, out of the different fishes in the sea, people want the freshest and the best catch.
If you’re a business owner who has just recently launched your website and business or if you’re a newcomer in the world of blogging and you want to make an income out of it too, here are the digital marketing tactics you need to do to build your way up.
The most crucial step to grow your blog is strengthening your on-page SEO. Start by doing thorough keyword research before coming up with content ideas for your blog, improving your website’s loading time speed, and making sure that your blogs are SEO-optimised, with meta descriptions, and creating outbound links to high authority websites. Aside from helping it boost your organic traffic, improving your on-page SEO will help build your credibility as a business. You can learn all about SEO and train yourself or you can hire one of the trusted SEO agencies in Melbourne.
Social Media Marketing
The published blogs on your website won’t be discovered alone by your target audience, that’s why most businesses nowadays are amplifying their digital presence by being active and promoting their content on social media. Social media marketing has become one of the most cost-efficient digital marketing tactics to advertise any kind of content.
However, it is not ideal to be active on all social networks because aside from taking up so much of your time, it’s not a flawless idea to be active and update more than six social media networks all at once. We recommend that when using social media marketing, you must understand where your audience is most active and that’s where you establish your presence. For example, if your blog content is mostly about visual trends and graphic design, you can use Instagram and Pinterest as your main social platforms. When advertising your blog content on social media, make sure to have consistency in your brand image and don’t forget to engage with your audience.
They say that content is what makes people remember your brand. Here are some handy tips on how to keep your content creative:
- Make your blog more appealing by including a video content version of it.
- Identify who your target audience is for every blog that you make.
- Find out the best content marketing channels for your blog niche.
- Figure out the type of content you want to make. Don’t just stick to a certain format.
- Create a community rather than a conversation among your audience.
The power of authority figures to influence people’s online behaviour makes influencer marketing one of the initiatives that are taking over the internet today. Influencer marketing helps in increasing brand awareness by up to 85%, reach new audiences by up to 71%, and generate sales and conversions as high as 64%. There are different types of influencers: micro-influencers, celebrity influencers, blog influencers, social media influencers, and key opinion influencers. Investing in influencer marketing helps establish meaningful relationships with your audience which will further build your brand equity and help improve your Customer’s Lifetime Value (CLTV).
Aside from finding the right influencers who can spread your brand to their established number of followers on social media, you can also try doing a brand ambassador program for your brand where selected individuals will embody the brand’s personality and lifestyle on a long-term basis.
One of the most common ways to promote your content is through social media advertising and search engine marketing. Paid social media advertising has different demographics and offers different types of ad campaigns depending on your marketing goal, one of the most commonly used for promoting blogs are Video Ads on Facebook and Sponsored Ad on Instagram (if you have a video content format of your blog), Promoted Pins on Pinterest (if your blog is about visual trends and design), Promoted Tweets on Twitter, and Promoted Content on LinkedIn (if your blog is targeting B2B industry and professionals).
To successfully execute a paid marketing campaign, you must be able to:
- Look into the best social media platform for your blog content
- Determine the best ad format
- Calculate the cost per ad and allocate your budget