This site requires Javascript to be turned on. Please enable Javascript and reload the page.

F20 Black Atlantic: Resources, Pedagogy, and Scholarship on the 18th Century Black Atlantic

Xiong, Cho, Boatwright. Hashtag activism and message frames among social movementorganizations: Semantic network analysis and thematic analysis ofTwitter during the #MeToo movement

During the #MeToo movement, social movement organizations (SMOs) played a crucial role inthe online mobilization by utilizing various message frames and appealing hashtags during thesocial movement. Applying a co-creational approach and using framing as a theoretical frame-work, the study explored how SMOs use words and hashtags to participate in the #MeToomovement through Twitter. Based on both semantic network analysis and thematic analysismethods,findings of the study enhance literature of social movement organizations and activismas well as provide practical implications for effective social movement campaigns