We are now at the peak of digital business era, where many companies are reimagining their operating models, based on digital capabilities. And since we’re living in this era of digital expression, higher customer expectations are spreading across industries at a rapid speed. The executive officer at exacly.me, a new photo opinion app, considers that nowadays consumers expect convenience, speed and unbelievably compelling offerings which are setting expectations even higher. But while being digital is essential for a successful business, the CEO of exacly.me wonders if this is simply enough on its own.

 According to the lead man of exacly.me, in order to succeed in the digital era, companies need to focus less on new technologies and more on the importance of leadership and culture. Furthermore, culture is just the first step. Success in the digital era also requires an intense focus on what a company does and what makes it uniquely great.

The initial idea behind exacly.me was building agile people and a supporting culture which can recognize new trends and adapt to the ever changing needs of the customers. Lead by that vision, the exacly.me team was able to create a unique app that welcomes creativity and embraces diversity of thought and opinion. 

As exacly.me CEO explains, the evolution of images and photo apps is like looking at the evolution of man, as each version takes a step forward, continually improving the customer experience in terms of the products functionality and usability.

The team behind exacly.me may be small, but it is also highly efficient, as they invest wisely and carefully exploring every option available, so they can bring real value to their customers. With exacly.me users come first and they invest where change is really needed, and where there is room for improving the user experience. The exacly.me team commits to deliver opportunities that we never dreamed possible just a few short years ago.

For exacly.me the journey ahead is not something to fear but something to tackle head on. They are planning to achieve this by tackling company culture, purpose and understanding of customer expectations. Certainly, exacly.me will continue to challenge themselves and the market, hoping to become the digital hub for empowering users.