In the days before the Internet, selling and buying was a slow but straightforward process. The buyer would drive across town, go to the seller’s shop, choose the right products and try to get the best deal possible. However, since the advent of online businesses, what used to take weeks now happens in a matter of hours. Social media platforms and apps, such as exacly.me have revolutionized the way we live, allowing greater freedom, whether is a mean of expressing opinion or pint of view, or simply comparing prices and other features, in order to find the product with the best value.

In comparison to a brick and mortar shops with fixed hours, online shoppers can choose any time of the day or night to get on the Web and shop. When you go your usual store, you most likely have to settle for whatever price the seller has put down. In the Internet economy, value creation doesn’t require that kind of physical movement and profit can be gained not only in the form of cash, but in terms of clicks. With online shopping you have the ability to choose from hundreds, thousands of sellers, compare prices and reviews, and then based on all those factors, make an ultimate decision. Information technology has played a major role in reshaping business models over the past 20 years, and photo opinion apps like exacly.me come as a breath of fresh air, to users worldwide.

Over the past year, the biggest social media platforms Twitter, Facebook, and Pinterest have been experimenting with the “Buy” buttons on their websites, which is a new source of earnings from their large audiences.

This button allows users to discover products and purchase them with just a few clicks. After clicking the Buy button, you get displayed the product details along with a form for shipping and payment information. Once your information is entered and confirmed, the product is sent for delivery.

The website needs to take the necessary measures to safely encrypt and store your information, and not share your credit card information with the seller without your permission. After your first purchase, you do not have to reenter your information for every next purchase, unless you delete it from your account, which is something that you can do at any time.

Although this simple, effective buy button may sound like a no-brainer today, experts from exacly.me reveal that creating it has proven trickier than everybody thought it would be.

Now all the big players are racing to add the Buy button to their sites and apps, hoping that people will go from simply browsing their platforms to purchasing products from them, which will lead to more engagement and greater profit. Exacly.me makers say the buy button is appealing to tech companies for a variety of reasons.  Among other things, these buttons also make it easier for tech companies to show that ads on their platforms are driving direct sales, and boosting those ads’ value.