Instagram has over 500 million monthly active users, which makes it the second most popular social media site. Only Facebook is more popular than Instagram. Instagram, just like Facebook, uses the like as a metric for determining.
One of the biggest questions business owners ask is, how can my business Instagram to grow business?
The answer to that question is by creating an Instagram page that receives a lot of likes. Keep in mind, your business does not get paid, directly, for each like. However, they are a good indicator that your brand’s messaging is good.
This article will cover the best ways to get more Instagram, which will benefit your brand in the long-term.
What Are Instagram Likes?
Instagram, like Facebook and other social media sites, allows any user to “like” your content. They make it pretty simple too. All the user has to do is double click on the picture or press the like button and they will “like” the picture.
Why is something as small as a like such a big deal?
Well, they are an easy way for users to connect to your brand. Users do not have to purchase anything or commit to anything to like a picture. It simply shows that they like the content that you have posted.
However, this could be the beginning of a lasting relationship between your brand and a customer. This is why companies spend millions of dollars each year maintaining their Instagram account.
How to get more Likes?
Getting more likes on Instagram content is not as hard as you think. It does take time to build a following if you do not currently have one. Alternatively, you can buy Instagram likes online to give your account an immediate boost.
The following tips will help you get more likes no matter where you are at on your Instagram journey.
Post Great Content
The most important part about getting more likes is to post great content. Great content on Instagram is a little different than other platforms.
This is because Instagram works a little differently than other platforms. It is an image focused platform, so posts that do best tend to be pictures that elicit an emotional response. Most brands have a positive message and choose to post images that reinforce that message.
Some quick tips to creating great content are listed below:
Use blue: Instagram uses a shade or red as their color scheme. This means that red pictures tend to blend in with Instagram’s color scheme. Avoid using red as the primary color. Instead, use blue as the primary color.
Include a face: People like to see faces in pictures since it resonates better with them. The stats back this up as pictures with a face get significantly more likes than those without a face.
Use a warmer tone: The easiest way to use a warmer tone is to add in with a filter. However, you do not need to use a default filter. Instead, you should manually adjust the tone in the picture.
Write Good Captions
Good captions are the next step in generating lots of likes. Again, people want to feel an emotional connection and the picture is only part of that emotional connection.
A good caption can really resonate with your followers, which will result in more likes.
Writing a good caption just depends on the picture. The key, again, is to make it something emotional that can connect with people. This will make it much more likely for them to like the image.
Use Location Tags
Location tags are another must for generating likes. First, a location tag will result in the post appearing at that location during a search, which always helps for discovery. The more people that see your post, the more likely it is to get liked.
Plus, some followers will see the location and like it because it is in their hometown.
Overall, location tags do not add a lot of likes to your pictures, but they add enough considering the minimal work required to add a location tag.
Use Appropriate Hashtags
Using appropriate hashtags is another great way to add likes. Similar to location tags, this method will result in more users discovering the post, which will result in more impressions and more likes.
Hashtags are also a good way to add some personality to your content. Just do not overdo with the hashtags.
Engage With Followers
One of the best ways to increase the amount of likes and comments you receive on a post is to engage with your followers. People also buy automatic likes on Instagram, so the engagement can take many different forms but generally includes the following.
Ask your followers questions: This is one of the easier methods to connect with an audience. Simply ask a question in the caption of a post. Ideally, the question should be an open-ended question.
Reply to comments: Another popular method is to reply to comments. People will comment more on your posts if they see that you reply to comments. Plus, it personalizes your brand, which always helps.
Those are the two most popular methods to interact with followers. You should avoid using direct messages as that has no public image of interaction.
Posting consistently is the final step in the process of receiving more likes. You want to develop a schedule for your posts. Your followers will quickly realize that you are a consistent poster, which will make them more familiar with your brand. Just don’t post too much. One post per day every other day is enough.
Also, make sure to post at the right time. Normal daylight hours are generally the best time to post. Just avoid posting in the middle of the night.
All in all, the process involved in getting a lot of likes on Instagram is not that difficult. It mostly involves creating entertaining content that your followers want and posting it on a consistent basis. Combine this with excellent captions and hashtags and you will be on your way to building a powerful Instagram profile.