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IGTV is Instagram's Long Video Platform

YouTube leads the social networks among the youngest, above Instagram. How to beat the video social network? It seems that Instagram has already found the solution and will allow you to upload long videos to remove users from YouTube. Without a doubt, it will be increasingly difficult to leave Instagram.

5 years after the video was released on Instagram, the company announced at an event in San Francisco that it will end the one-minute limit. From now on, videos can take up to an hour. IGTV is the name they have given to the new platform that will be accessible from a button within the Instagram home screen, as well as from a separate application.

Instagram adapts to the time in which we live. A time when people watch less television and more videos online. Where the youngest spend a lot of time watching videos from amateur creators, instead of professionals. And where watching mobile video by 2021 is expected to account for 78% of mobile data traffic. So, how not to launch IGTV?

How does IGTV work?

IGTV is not just for influencers, anyone can become a creator of long videos. Of course, the videos focus on the mobile so they will keep the vertical format; one of the differences with YouTube. Perhaps new or small accounts will not have access to IGTV for the first few months, but the ability to upload long videos will expand to all profiles over time.

The IGTV application is available for both iOS and Android and in the Instagram application itself. To do this, you will have to go to the home screen and discover it on top of the stories and next to the plane of the private messages.

In the IGTV application, you can scroll through a series of long-format videos classified as:

•    For you:  those who think you may be interested
•    Following:  from the accounts you follow
•    Popular:  from viral influencers and videos
•    Continue watching videos: to continue watching the videos you left halfway

In addition, you will receive calls when the accounts you follow upload new content; something like when they start a live video. IGTV also allows you to create your own Channel where other accounts can subscribe, YouTube-style.

And good news is that you can put links in the video description to redirect visits to another external website. It would be like the option to insert a link in the stories of the accounts that have more than 10,000 followers. A good option to redirect visits to other social networks, online stores or websites. Apart from this, you can upload YouTube videos from Instagram also.

How to add IGTV to my company's strategy?

Companies must be on Instagram to humanize the brand and get closer to where their buyers are. A longer vertical video makes it even easier to get closer to your audience and be discovered by new customers.
If you add IGTV to your brand strategy, you will be one of the first to lead the video of the future. Keep in mind that Instagram is going to be the most present social network of the future and you must be one of the first to be there.

Using longer and more permanent videos allows you to tell deeper stories, such as customer testimonials or the use of your products. Create stronger connections with potential clients while exhibiting other dimensions of your business without being limited to a content type, length or format.

Take advantage of your community of followers. When your followers open IGTV, they will instantly see your original content, and new people will also be able to discover your brand. It is a new showcase completely free of charge. For Instagram story highlights, you can also add videos that you want.

Will Instagram surpass YouTube as it did with Snapchat?

Instagram has the opportunity to compete with the video social network. YouTube offers many videos but quite a few do not contribute anything of value. Instagram adds personalization so you can see the videos that may interest you the most. It would be like they do now with the photos and videos in the search engine, although with me they never succeed.

In addition, since there are few long videos, but there are many users eager to consume, your videos will have a great reach. A good way to improve your personal brand and earn money with your content. Will you share videos of up to an hour on your Instagram?

At the event they have also announced that Instagram has reached one billion users. It is the best way to attract content creators. Although earning money with IGTV is not yet allowed, content creators are expected to be able to monetize in the future. Meanwhile, IGTV will be a good way to expose your qualities and build a fan base. Can we leave Instagram with the new option of long videos?
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