Conclusion of Global Mass Culture
Products have been deteritorialized and made pure capital. Some of these products include the labor migrations that contribute to producing these commodities. Labor migrations have intensified globalization at an accelerated pace in the modern world (Hall, 24). Brazilians going to Tokyo to work in factories and Mexicans working on pig farms in North Carolina are ways in which globalization has blended individual situations in a post modern flux of diversity. We have seen in material from East Asia as Japanese biker gangs revert to the local as a response to the global. In “Godspeed You Black Emperor” we see a remixed culture of globalization and ethnicity and global mass culture as massification as these men wear their Greaser type clothing, but modulate it and make it their own. This is an important example because it breaks the typical norm that most people associate with East Asia. Ching explains, “as soon as the commodity-image-sound-of mass culture becomes the fundamental form in which the putative unity of Asia is imagined and regulated, the internal contradictions of Asianism are suppressed for the sake of commensurability and compatibility within the global distribution of cultural power” (235). It is my analysis that the teenagers in: Godspeed You Black Emperor” break these stereotypes. In relation to youth we see how they are the basis of so much consumption. Young people are also connected through their expected role in the production and development of goods and human capital in an increasingly globalized economy. Even their self-development becomes self-commodification and how you can market yourself to the global economy. This consumption then creates a structure of feeling of what type of world people are trying to inhabit, which often recreates the local in the global.
Sources:
Stuart Hall, “The Local and Global: Globalization and Identity,” Culture, Globalization and the World System: Contemporary Conditions for the Representation of Identity, ed Anthony D. King. University of Minnesota Press, 1997, 19-40.
Leo Ching, “Globalizing the Regional, Regionalizing the Global: Mass Culture and Asianism in the Age of Late Capital,” Public Culture, Volume 12, Number 1, Winter 2000, pp. 233-257
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