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Tips to Make Your Content SEO-friendly

Most marketers are of the opinion that stuffing their content with keywords is the only way to rank higher on the search engines. However, this is a very wrong practice that can make those very search engines demote your website from their result pages.

Creating SEO-friendly content takes a lot more than just inserting keywords into your posts and videos. Here is what you need to do:

Include headlines and sub-headers

Including headlines and sub-headers make your content easier to read. The search engine crawlers will be able to understand your content better by recognizing your headlines. This practice can also help in keyword saturation. However, it is important that you do not misuse this practice to game the system.

Make sure you add links to your previous content

Linking your new posts to your older posts is one of the best ways to drive traffic to your older content. Apart from internal links you should also focus on adding external links to high-quality, reputable websites as this will increase the validity of your website. Don’t forget to use credible sources to increase the trust of your readers.

Optimize the length of your article

Gone are those days when you could get more traffic by publishing more posts. Today’s blog posts are all more than 1500 words and get published less frequently. Quality of content gets more priority over quantity. That said you should also make sure such content is relevant and engaging for your users. Find out which of your posts are generating the highest engagement and conversions.  Identify the best approach that will work for your niche and then start creating the content.

Choose keywords wisely

You can’t just incorporate your keywords into any content that you create. In fact your content has to be written around the keywords that you choose. So start by identifying keywords that are relevant to your business. You can use any of the keyword planning tools such as Google Keyword Planner, Moz Keyword Explorer, SEMrush, or Ahrefs. Alternatively you can also hire an SEO agency to do it for you.
Optimize your images

Content is not all about text. Images play a very big role in making your content informative, engaging, interesting, and shareable. Nevertheless, you should also not forget to optimize your images by adding the right keywords and providing the ALT tags. At the same time, you should also optimize the sizes of your images so that it doesn’t affect the loading speed of your site.

Creating high-quality content for your website is one of the best practices you can follow, to optimize your site for the search engines. However, it is also important that you make your website accessible for the disabled. Make sure your website is compatible with the laws of ADA, before you take the next step