Kangaroo CEO Maximus Yaney clearly knows how to transform a vision into a successful company. Consider the example of Titan Aerospace. The company began as a general idea. Despite having little experience in related industries, Maximus Yaney had a drive to create high-altitude solar drones. This desire (along with a committed approach) resulted in a company that Google’s special projects division eventually bought.
Now, as CEO of Kangaroo Security, Yaney and his team are working to bring affordable and user-friendly home security systems and cameras to the masses. They’re also crowdfunding the venture through Republic.
That means virtually anyone with at least $150 (the minimum investment) can invest in Kangaroo. Doing so would be a smart decision for many reasons.
Entrepreneur Maximus Yaney Explains The Benefits Of Investing In Kangaroo
As Max Yaney himself explains, “after selling my first company to Google, and starting another one that went public, I became obsessed with the idea of positively impacting a billion lives.” He goes on to say that his “team and [him] saw an opportunity to bring home security to everyone — not just the few percent who could afford a costly system.” Yaney and his team “set out to serve the underserved [and]...remain relentlessly committed and focused on a mission to make smart home security accessible to everyone.”
Yaney brings up a very important point here. As Founder & CEO of Kangaroo, he aspires to offer products and services that have the potential to be immensely valuable to literally millions (if not billions) of people throughout the world. Companies that offer products with that degree of mass appeal tend to become tremendous successes.
However, potential financial rewards may not be someone’s only incentive for investing in Kangaroo. In the quote above, entrepreneur Max Yaney also highlighted his desire to build a company that genuinely helps people.
Kangaroo Security is poised to do just that. After all, a security system can play a crucial role in protecting someone’s home and family. However, statistics indicate most American homeowners don’t own security systems. Out of the age group most likely to own a home security system, Americans aged 30 to 49 years old, only 28.23% actually do so.
How Kangaroo Will Help Consumers Protect Themselves
There are several reasons most people don’t own home security systems. Cost is a major factor. When you add up installation fees, equipment costs, monthly monitoring fees, and related expenses, the cost of a traditional home security system is too great for many people.
As Founder of Kangaroo Security, Maximus Yaney wants to change that. As he explains, “We respect our customers’ wallets, and we make sophisticated products and technology easy to use. By leveraging the full ecosystem that has developed around our category and staying hyper focused on simplicity, we’ve effectively removed the two biggest sticking points for consumers. By comparison, our professional monitoring is $10 per month while others are in the $40-to-$60 range. That’s a huge savings for the customer, but it also enables a much higher attach rate to paid services for us taking the pressure off of hardware margins.”
This clarifies another major benefit of investing in Kangaroo. Although many investors naturally want to know their investment will yield financial rewards, for many, it’s becoming increasingly important to invest in companies that positively impact others.
Kangaroo is such a company. Its primary offering consists of two motion/entry sensors, too roo tags, a yard sign, one siren/keyboard, and five window decals. All the equipment is more affordable than traditional security system technology, and because the process of setting it up only takes a few minutes and can be completed with a smartphone, consumers don’t have to worry about installation fees.
This makes the best home security systems much more accessible to consumers. Thus, many, many people who previously couldn’t afford to secure their homes with cameras may now be able to justify doing so. This is thanks to the low cost of Kangaroo’s products.
What You Need To Know About Investing In Kangaroo
Kangaroo hasn’t had its IPO yet. Thus, anyone who invests in Kangaroo through Republic won’t necessarily own a piece of the company. While Kangaroo has already raised $18 million through venture capitalists, Kangaroo CEO Maximus Yaney has set the additional goal of raising up to $1.07 million through Republic, with a minimum goal of $50,000. As of this writing, Kangaroo has already surpassed its minimum goal, raising $172,950.
Someone who doesn’t have the capital to invest substantial money in Kangaroo can thus still invest via Republic, which itself offers a range of perks. For example, if someone makes a mere $300 investment, they’d be rewarded with two of Kangaroo’s home security systems, as well as two one-year subscriptions to the Kangaroo app.
However, if someone is capable of making a major investment, they should consider how doing so may be an intelligent choice at this time. After all, the opportunity is tremendous right now. Research indicates 10 million households plan on buying a security system this year. Another 40 million are considering doing so.
Additionally, Kangaroo already has more than 20,000 users, and has distribution deals with Office Depot, QVC, and Microcenter. Talks with Home Depot and Walmart are also underway. In the meantime, Kangaroo already offers its products through its own website and mobile apps.
The main point to take away from this is simple: Kangaroo offers a valuable product that can actually change the lives of consumers throughout the world. Investing in it gives someone a chance to tap into a major financial opportunity, while also supporting a company with the potential to make a real difference.
About Maximus Yaney
Kangaroo Security CEO and Founder Maximus Yaney is an ex-Googler, and has helped launch successful companies like Titan Aerospace and Mohawk. Kangaroo is his next dream project. To keep up with his progress and thoughts, follow Maximus Yaney on LinkedIn and Maximus Yaney on Twitter.