Transition to argument concerning explanatory model
The authors must demonstrate first that a significant gap exists. They accomplish this in the first three sentences.
Castiglione and Infante draw on Levy-Garboua and Montmarquette's (1996) work to argue that previous research on Italian theater attendance employed inappropriate explanatory models.
Our authors suggest both Bonato et al. (1990) and Zanardi (1998) employed static consumer models, which they insist "cannot be used to estimate demand for theatre because current attendance is strongly influenced by past attendance."
We can expect Castiglione and Infante to introduce a new theoretical model or set of models better able than the existing static models to account for these past-present effects.
Just as we did with the authors' introduction, we annotate the following theory section. While the following section, like the introduction, apparently falls beyond the scope of this project, it is instructive to consider the literature review relative to its neighboring sections. Note for example how neatly the close of the introduction dovetailed with the beginning of the literature review and, in turn, how neatly the close of the literature review dovetails with the beginning of this theory section. Together, the introduction, literature review, and theory section provide the reader with the historical background and theoretical foundation necessary to grasp the significance of the authors' findings.