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Signs of A Paradigm Shift in ‘American’ ‘Hyperreality’

Michael Chesler, Author
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Theoretical Outcomes for Hyperreality in America

Even though the state of American politics has been greatly affected by ‘other’-Americans, the circumstances that defined them as ‘other’-Americans have not ceased in their attempts to define them. The vehicle of media, in the form of new media, is at a crossroads, and hyperreality, as a passenger, will follow which ever direction the socio-political-cultural force drive toward. Here, are two very different example of how new media can elicit the inherent adaptability of hyperreality. These examples were chosen because they diverge in their conceptualization of hyperreality, showing the two polarizing ends of the spectrum of choices that this vehicle can take. We suggest that these example are plausible futures of hyperreality. One acknowledges the social construction aspect of hyperreality within itself, and promote a master phantasmagoria in which every American feels as if they have to overcome discriminatory adversity, while still concealing the fact the specific ‘other’ groups have individual histories of oppression that still ascribes privilege to ‘real’ Americans—hence, explicitly promoting colorblindness. The second envisioned concept of hyperreality releases the aspect of a phantasmagoria altogether, and use other hyperrealistic functions to compensate.


Toy Story 3

A joint business endeavor between Pixar Animation Studios and Walt Disney Pictures, Toy Story 3 utilizes 3D technology in order to construct a new version of hyperreality. Besides the fact that it is a Walt Disney Pictures production, Toy Story 3 is an animated film full of hyperbolically fictional characters that are show to experience very real and human circumstances. On top of this basic version of hyperreality, this installment of Toy Story uses 3D rendering, a form of ‘new media’, to further blur the line between reality and simulation, evoking a new corporeal sense. Understanding Toy Story has been marketed towards children and their families, the content of the film not only because an experience for the audience, but it becomes educational for future generations. Toy Story 3 reformats the traditional concepts of hyperreality to meet the needs of a different ‘real’ America. The traditional phantasmagorias no long hold weight in a post-Bush era because the face of the American market has begun to change. 


Each sound clip from the movie points to aspects of this ‘new’ American phantasmagoria 


This first sound bite describes the plot of the characters. In this 
plot, the characters face discrimination and adversity in a ‘new world’, run by an elite class and one authoritarian leader, Lotso. Anyone who disobeys the rules of this ‘new’ land will be detain a criminal indefinitely, and the only way out is through the trash.  





Toy story 3 even mirrors some aspects of the American-immigrant narrative, expressed in these two clips. Woody’s desire to get out resembles many immigrants’ desire to get ‘in’. In the second clip, the other character describes a child-like scenescape of prison, or possibly the U.S. boarder between America
and Mexico.
 



Taking a Marxian analysis of power, Ken points the source of this socially constructed adversity and discrimination as a singular entity, instead of the Foucaudian perspective on power. This clip hits home the concept that Toy Stoy 3 endorses the theory of a ‘mixed reality’, “Everyone listen Sunny Side[, like America,] can be cool and groovy if we treated each other equally”. However, this misses the point that treating eachother equally can actually have detrimental affects on minorities, hence ‘colorblindess’.



Toy Story 3 tries to recreate the world, and current American problems, through complicated representation, i.e. 3D technology. What does it say that a Disney kid movie portrays two very separate classes (literally classes in a pre-school), one a controlling power who enjoys a lush, kind life, and the other a harsh, working, physically dangerous lower class who obeys the upper class? Ultimately what this version of hyperreality does is provide a different phantasmagoria in which it conceals less within its content, reflecting the alienation and discrimination felt by ‘other’-Americans, but renders it as a universal truth—establishing the concepts of Hansen’s ‘mixed reality’ for future generations.  The toys in Toy Story 3 were not discriminated against based on historical signifiers of oppression by the ‘real’ toys of Sunny Side, their bodies were became the background for the foreground of socially constructed circumstances, unlike America now. If Ken is right, and if we all just got along we could solve our country’s problems, without creating socially constructed circumstances to equalize the effects of America’s historical forms of oppression, then this would not just be a potential new version of hyperreality, it would be a suggested on. Sadly and realistically, Kens proposal is not possible, supported by Gonzalez’s claim.   
   
Sleep Dealer

In Sleep Dealer, directed and written by Alex Rivera (a contributor to www.altoarizona.com), the plot differs greatly from Toy Story 3. This version of hyperreality is taken to an extreme where concealing a reality becomes it main purpose, besides the impetus of capital gains. However, in this version, hyperreality separates itself from the phantasmagoria part. Similar to the traditionalist notion of hyperreality, it is constructed from ‘real’ Americans’ desire for a ‘better reality’, and uses futuristic mode of new media to define it.




The most significant hybrid form of hyperreality and new media is the machine that links  the ‘immigrant’, who can no long even attempt to become American, with a worker robot on the other side. With these circumstance presented in Sleep Dealer, the fact the immigrant work can be done outside of America pacifies the ‘real’ Americans’ alarmist tone about American-immigrants today. For Americans presented in Sleep Dealer, the labors are not even human or human like, so it still meets ‘better than reality’ and concealing criteria of hyperreality. The phantasmagoria is lost in this new definition of hyperreality, but it leads to the desensitization of harsh truths for ‘real’ Americans, performing a hyperrealistic function. This type of hyperreality still fulfills Eco’s claim that hyperreality, “not only produces illusion, but—in confessing it—stimulates the desire for it”, which allows one to engage in the reality that is made of simulacra. Finally, in support of the plausibility of this potential version of hyperreality, Sleep Dealer was envisioned and produced by Alex Rivera, an ‘other’-American—in his bio he described himself as, “a native of Peru and a native of New Jersey” (http://alexrivera.com/bio/). The bio continues to decribe the impetus for Sleep Dealer, “…Rivera synthesizes these explorations[—‘globalization of information through the internet, and the globalization of families, and communities, through mass migration’—]into a ground-breaking science-fiction feature film set on the U.S./Mexico border. Sleep Dealer takes many of the premises he [already] explored, and combines them in a personal, emotional, and surreal narrative that follows a migrant worker in the near future”. Understanding this, it is possible that he may be introducing a depiction of a new version hyperreality to deconstruct the traditional version of hyperreality that has allowed ‘real’ Americans to forget about the ‘other’ narratives of Americans in order to illuminate the swelling
force of socio-political-cultural dynamic that ‘other’-Americans who have sought to direct it and the powerful forces that oppose them, ‘real’ Americans.


            In conclusion, with a different type of dynamic surfacing in the socio-political-cultural relationship, changing the American identity and, hence ‘reality’, Jean Baudrillard’s traditional notion of hyperreality must simulate this dynamic as it has in its past. Thus, the traditional notion of hyperreality is on the verge of a paradigm shift.    
This page comments on:
Postmodernity and ‘Hyperreality’, Part 2: Media to New Media (13 December 2012)
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