The Cobbe, The Nose, Desigual, Why?
From a 1610 oil painting to one of its copies, to an engraving
published in 1623 that came from one of those copies, to millions of
pictures based on this engraving that currently surround us. Starting
with the portrait of a playwright and getting to the image of someone
who is often referred to as the greatest playwright in history and
represents the culture of an ancient nation, stamped on infinity of
commodities of all types.
But why this commodity in particular,
why this dress in this store? Why did the designers of Desigual include
this art piece in their design of the dress? At the end of the day
Desigual is a store that needs to be profitable based on how attractive
their clothes are to their customers: “Internationalization and
innovation are our two main routes to growth.” (7)4. This quote from
Desigual’s company profile tells us three very important things that
together answer the question.
.jpg){kind=link}
The presence of this art piece in the commodity is the product of their three goals. They internationalize British culture by including both its theatre/art and a very unique celebration in a single art piece. The way in which they do this, by adding a red clown nose to a historic figure, is the innovative part. Combining the two of them you get an attractive product that promises to be successful in an international market and lead to profit and growth. People are either attracted to the commodity because they find an average serious man with a clown nose amusing or because they are culturally attached to it, which was the case with me.
| Previous page on path | Shakespeare's Nose, page 4 of 4 | Path end, return home |
Discussion of "The Cobbe, The Nose, Desigual, Why?"
Add your voice to this discussion.
Checking your signed in status ...