#100hardtruths

Some #100hardtruths on Advertising

A path through the primer focusing on hardtruths about corporate greed, getting eyeballs to content, the monetization of the Internet and Ads.

Advertising and public relations—unlike the news or the governments that they pretend to report on in this campaign—have little to no obligation to truth-telling, fact-checking, well-being, or democracy for that matter. Their commitments are to their clients. All press is good press for products (and people as products) and the corporations that peddle them. (from #100hardtruths #11:real apologies for #fakenews aggravate its symptoms)

Contents of this path:

  1. #11: real apologies for #fakenews aggravate its symptoms
  2. #5: #fakenews is logical outgrowth of web’s infrastructure
  3. #26: algorithmic literacy, transparency and oversight needed
  4. #28: face(book?) is best for people with pale skin
  5. #30, every single tweak in an algorithm can make a change
  6. #42: phatic communication eases interactions but lessens information
  7. #46, stay aware, not afraid
  8. #47: good design and software mask bad credibility
  9. #53, tame and disarm dangerous algorithms
  10. #59, silicon valley’s entrepreneurial capitalism leaves rubble in its wake
  11. #67, watch those who are monetizing their watching from the shadows
  12. #70, reconnect the space that advertising has interrupted
  13. #76, learn what happens when you type a letter on your keyboard
  14. #77, expose the costs and histories of freedom
  15. #79, attend to the structural problems inherent in the platform ecosystem
  16. #94, always look for the real thing