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Iranian Jewish Life in Los Angeles: Past and Present

Saba Soomekh, Author

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Los Angeles Fashion District: Paving the Way

Doctor, lawyer, businessman - these are the job opportunities most children are told to choose from in a Iranian Jewish household. Roofian choose none of these, rather he followed his dreams just like he urges everyone he meets. Roofian took the path of becoming a fashion designer. He set goals in high school and achieved them during his career. Today he has achieved all of the goals he set for himself and for his business. When asked what his biggest goal is he answered “My goal is to be able to spend more time with my kids and family. Unfortunately this job is so demanding where if you don’t give 120 percent you can not compete with larger companies. My goal is to take the business to a place where it can function on its own where I can take a step back.”
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