The owners of Elat Market have strictly incorporated the Torah in their business. Firstly, the market closes earlier on Fridays and is closed on Saturdays due to the holiday of Shabbat. While many other market owners would say closing the market once a week would decrease their business, Elat Market does this with faith. Thursday is one of the busiest days in the week because all of the customers are preparing for Shabbat. Novinbakht explained how the business copes with so many customers at the end of the week. He said, “The merchandise delivered is doubled due to the weekend and Shabbat- people have a lot of guests over their house. Our sales are almost doubled on Thursday and Friday.” About 30 years ago, Golbari contacted Rav David Shofet to help him become Glatt Kosher. Rav David Shofet sent him to the the Rabbinical Council of California (RCC) to help him in this process. Golbari advertised in the Persian media that Elat Meat and Elat Fish are under RCC supervision. Although many did not know what this meant, they still continued to shop there. For the more observant Jews, it became a lot more convenient to purchase all of their groceries at once. Lastly, Elat Market has been very generous in donating to the less fortunate people of the Jewish community. Elat Market displays its generosity by helping many schools and temples. In addition, they advocate the importance of charity and acts of good will by putting Tzedakah boxes (to collect coins for a form of charity) beside every cash register.

Comment on this page