This site requires Javascript to be turned on. Please enable Javascript and reload the page.

Urban Sights: Urban History and Visual Culture

"The Trappings of Modernity"

During production, the filmmakers of The Third River were faced with a challenge: how to depict the ways that oil promised to change Iraq for the better before any remarkable visible evidence of development had been created for the cameras to capture. In other words, the film was to document the promise of modernity yet to come. Clarke wrote of the film’s objective:

Our aim throughout was not merely to make a record of the construction of the 30 in. line, but to put this into its context. The new pipeline is more than an example of remarkable engineering skill; it presages much for the people of Iraq. During our stay in the Middle East, the new “fifty-fifty” agreement was signed…About us was the bustle of change; and we wanted to say, however briefly, however synoptically, that the subject of our films was, fundamentally, Iraq itself. Our theme was, indeed, twinfold: in the foreground, the drama and achievement of building the pipelines, the pumphouses, the terminal; and beyond all this, the development and improvement of the human lot which the Iraq Government, through the Development Board, would have the means to achieve.

As a key example of how the filmmakers worked to represent "Iraq itself" in The Third River, the clip above describes Baghdad as a city that is beginning to be shaped by "trappings of modernity" thanks to the country's increased oil wealth. The narrator goes on to define modernity, on the one hand, in terms of new modes and a greater scale of energy consumption: the internal combustion engine, power lines, and factories. On the other hand, the film montage presents a sequence of perspectives on the city that highlight its physical transformation into a modern metropolis: wide boulevards, shiny buses, concrete buildings, traffic officers. Together the voiceover and montage craft a simple and clear image of a modern city that works to stand in for the promise of Iraq's new oil wealth.

The Development Board's overhaul of commercial boulevards in central Baghdad during the 1950s were among the most visible schemes to clear the city center for better vehicular and pedestrian traffic. For example, Nooradin has described the new plan for Al Rashid Street included “removing some structures to create new public squares and cutting or removing the balconies from buildings abutting the street so as to allow enough space for the London buses imported from England. Many buildings were also demolished and replaced with large and high-rise structures, so changing the established character of the street.” Such dramatic transformation projects in Baghdad created a visible image of a modern capital that was captured and circulated in IPC's films and photography. Meanwhile, about 45% of settlements in Baghdad were located in sarifa areas around the city where residents lived in mud reed huts without clean running water or electricity. These areas of the modern city were never captured by IPC's public relations image makers.

During the1950s, the Development Board invited several world-famous modernist architects to design landmark buildings for the capital. These building projects also generated images of modern Baghdad that linked Iraqi oil to the aesthetics of international modernism. Not only were Le Corbusier, Walter Gropius and Frank Lloyd Wright drawing up plans for new landmarks throughout the capital, but a vibrant home-grown discourse on the future of modern Iraqi architecture, painting, sculpture, poetry and literature was constantly circulating in meetings, exhibitions and conversations put on between Baghdad’s young practitioners and thinkers of the day. Images of the Iraqi capital as an emerging site of modernist architectural projects proliferated in IPC's periodicals, journals of architecture and planning, and international newspapers in various maps, drawings, and photographs. Baghdad was the stage upon which oil modernity was made most visible. IPC's The Third River was the first film to promote this image directly to Iraqi audiences.

Next - Iraqis Behind the Camera

Previous - Facing Iraq "As It Is"

This page has paths:

Contents of this path:

This page is referenced by:

Iraqis Behind the Camera Midway through shooting The Third River, as the detrimental ramifications of the so-called Iran Oil Crisis upon the British position in global production became evident, IPC’s public relations officers decided to establish a permanent film unit in Baghdad. The explicit purpose of creating the in-country unit was “to prevent Persian happenings repeating themselves in neighbouring Iraq, by showing the public there that the activities of an oil company benefit not only the shareholders but the country which owns the oil”. Clarke was initially approached to oversee the project, however he declined the job due to personal reasons. John Shearman, who took up the position to run the unit, has explained that the unit’s objectives were, first, “to train Iraqi film technicians in [the British] tradition of technical and documentary filmmaking,” and second, “to make films which would explain to the people of Iraq what the oil company was doing in their territory…that it was not really taking away the black gold because it was putting money back into national development.” Shearman immediately hired the young cinematographer Peter Kelly who had been part of The Third River production team to stay on in Baghdad as the film unit director. In his own words, Peter Kelly emphasized that that the purpose of the film unit was to make films “to let Iraqis know that the oil company was doing something worthwhile” and, above all, “to make films that Iraqis would be interested in watching.” The key strategy employed towards achieving the central objective stated repeatedly by the unit’s representatives was the production of films for Iraqi audiences. Beginning in 1953 the IPC film unit was dedicated to producing original Arabic-language episodes of the company cine-magazine. The series was called Beladuna, which in Arabic means "our country". In this regard, the project of imagining Iraqi oil was nominally endowed with a sense of national ownership despite the fact that British interests ultimately controlled the film unit and the company it belonged to.
The unit was led by director Peter Kelly and also included two British cameramen and several Iraqi film technicians, scriptwriters, and editors who usually had previous filmmaking experience with Studio Baghdad or other studios and film units in the region. Muhammad Shukri Jameel, Simon Mehran, Abdul Latif Saleh, Yehyeh Faiq, Youseff Anderws, and Kerim Mejid were among those Iraqis who worked in the unit and some of these men went on to have significant filmmaking careers in the region afterward. In general, film unit members in Baghdad were hired through word of mouth recommendations and personal networks rather than via formal advertisements. Arthur Elton, senior film advisor for the IPC, spelled out the motivation behind the approach strategy to make films for Iraqis and by Iraqis, writing that:

If…done imaginatively and from the point of view of the people…themselves (and not from that of the film technicians introduced from overseas), the effect will be gradually to create a favourable attitude towards the oil industry as a whole, and to make the Operating Companies seem a more natural and useful part of the economy…than many people are at present prepared to allow. Irrational, emotional attitudes will be damped down and criticism directed into informed and constructive channels.

The cine-magazine embodied this rationale, as the title Beladuna indicates. However, despite significant Iraqi participation on the ground, it must be recognized that the films were ultimately produced with the oversight of British directors and producers, and endured occasional interventions from top Iraq Petroleum Company and Iraqi Government officials.

Next - "A More Beautiful Capital"

Previous - "The Trappings of Modernity"
Facing Iraq "As It Is" Michael Clarke wrote of IPC’s first film project that, “in making The Third River we were faced with Iraq as it is, not with the luscious and cloying luxuries of a Hollywood gorgeous east.” The Third River crafted a positive image of the company for Iraqis with a coherent image of dignified and cooperative Iraqi oil workers, invested in the construction of the pipeline as a nation-building project. At the same time the film tied the project of oil extraction to the promise of modernity and social progress in Iraq.
The title The Third River emphasizes the flow of oil through its new pipeline as akin to the natural rivers that bring life to the land. Thus, the pipeline is represented as a natural conduit of national progress and modernity. In this sense, the film works to erase the visibility of the foreign company through the construction of an imaginary of oil extraction as a natural process, aided by modern industry. In this regard, the film excludes documentation of the top-down planning by the IPC that was necessary to carry out the pipeline project. Instead, the film focuses on presenting images of labor as if the construction were unfolding from the bottom up.

The film presents long sequences of men at work, welding and lifting and patiently waiting as the tedium of construction goes on. In the film and related promotional materials, the image of dignified and cooperative Iraqi oil workers, invested in the construction of the pipeline as a nation-building project, are featured as the driving workforce behind the project of oil extraction. Images of the oil company’s non-Iraqi representatives and experts remain virtually absent, except when white supervisors in European dress are shown speaking with men on the ground. Ultimately, The Third River defines the project of oil extraction as a logical extension of the country’s natural wealth, a foundation for the promise of national development (signified by modernization in the capital), and a stage for workforce productivity and cooperation.

Next - "The Trappings of Modernity"

Previous - Iraq's First Public Relations Picture

This page has paths:

This page is referenced by:

This page references: