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Filmic Texts and the Rise of the Fifth Estate

Virginia Kuhn, Author

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Media Centered View

The media-centered view places more emphasis on the media, which appears at the top of the screen, while the text comes below.  Had Scalar been available when I taught this course, all student work would have been placed in a view such as this since it features a focus on the digital argument but also allows the statement of purpose (and the list of works cited) to exist in a form that is more appropriate for text, rather than scrolling across the screen at the end of the digital argument. Indeed, in the Iraqi Doctors web site, we built the projects such that one cannot view the video component without at least traversing the text.  The site was built with funds from the USC Fund for Innovative Undergraduate Education, but it is untenable to build a new site each time the class runs. We simply lack the resources to do so. Further, tools like Flash are not text-friendly and too often one has to chose between privileging word and privileging image. Scalar levels the semiotic playing field and becomes the ideal environment for scholarly digital arguments.  

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