Internet cultural theorists discuss the term pro-am to think about people who now do skilled and careful work within a field without being "experts" or "professionals": i.e. citizen journalists. The term being used here, "public amateurism," holds a higher degree of "political" potential, as daCosta suggests, because of the stakes for bringing something public, which are not necessarily or merely monetary, the marker through which people understand pro-ams to be in-between, i.e. they are "almost professional" because they are making some money online.

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