Inventing neon, briefly
Neon gas was discovered by British scientists in 1898.1 At a car show in Paris in 1910, French scientist Georges Claude exhibited the neon tubes of gas that, when heated with electricity, glow. In 1915, he received an American patent for his invention and formed a new business, Claude Neon Lights.
In 1923, Claude sold the first neon sign to a Los Angeles Packard dealership for about $2500. The two halves of the signs, when put together, created the word "Packard."2
1http://www.travelandleisure.com/articles/cool-neon-signs-around-the-world.html
2http://www.retroplanet.com/blog/retro-design/retro-neon-signs/
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