Splash page vs. Landing page: what is the difference?
People who are not connected with the web call any destination they go to on the Internet a website. However, modern websites have different pages for various purposes. Today we will shed light on the difference between splash and landing pages and learn what variant is more effective for increasing traffic to the website and attracting more leads. Take a look at the following tips before hiring landing page development services.
Splash page
When we enter an address on the command line, we hope to go to the homepage of the website. But it happens that it can be preceded by another “click to enter” page that is called a splash page. It is a full-screen page added with the goal to welcome visitors on the website. Their task is to produce an impression on the website guest before he or she starts reading the content. But today the tendency to use splash pages has significantly dropped down because of some negative consequences they can bring about:
Splash pages are rather annoying and some people would prefer to leave a website rather than look for a button to press;
They influence search engine rankings negatively as they spoil user experience by not providing the content they look for;
A necessity to make extra clicks is time-consuming and repetitive;
Splash pages have lost their popularity and are considered outdated now.
Landing page
The Landing page has got its name due to the fact that it is a destination to land when you click the link. It is usually a part of the marketing campaign aimed at lead generation.
A user can find a link to any website and this link will take him to the landing page that encourages to take some action. These might be links provided in promotional emails or online advertisements. Being interested in some information a person clicks the link and gets more details on the landing page. If this information satisfies him, a user can press the call-to-action button. The last one is an obligatory characteristic of every landing page. Its task is to persuade the reader to take the action implied by the marketer for him to achieve a higher profit.
A landing page that converts usually has the following features:
A catchy headline.
One or several sub-headings.
Bright and relevant images or videos.
A value proposition to create anticipation.
A call-to-action button.
There are both pros and cons of using landing pages for your advertising campaigns. The benefits of building a landing page are such ones:
Quick to build and cost-effective;
Match with advertisements;
Can be tested and optimized anytime;
Easy to manage;
Respondent-friendly.
But there are some drawbacks of landing pages that lead to their ineffectiveness:
They suffer from sagging page syndrome;
Some pages make respondents give their personal information immediately and that is desire killing;
Lack of segmentation to meet requirements of every user;
They may spoil the representation about a brand.
The choice between building a landing or splash page is apparent. Unfortunately, if you opt for greeting your clients with a splash page, you may lose more than get. Landing pages if build professionally and according to the best practices have proven their efficacy in high conversion rates and remain a powerful marketing tool nowadays.