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The Thing of It Is, We Must Live with the Living

The Medium Is the Massage, pp. 94-96

John Walter, Author

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Clash of Technologies

"These are difficult times because we are witnessing a clash of cataclysmic proportions between two great technologies."

The two great technologies are that of print and electronic media. As McLuhan and Fiore argue earlier in the book:

"Innumerable confusions and a profound feeling of despair invariably emerge in periods of great technological and cultural transitions. Our "Age of Anxiety" is, in great part, the result of trying to do today's job with yesterday's tools–with yesterday's concepts.

Youth instinctively understands the present environment–the electronic drama. It lives mythically and in depth. This is the reason for the great alienation between generations. Wars, revolutions, civil uprisings are interfaces within the new environments created by electronic media." (8-9)

[Return to pages 94-95.]
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