Now, Mr. Lincoln? Main MenuIntroductionBackground and ContextInformation necessary to understand the “Now, Mr. Lincoln?” campaign.ConclusionReferencesAcknowledgements and CreditsUniversity of Puget Sound Honors Students0d3506f37822c68e72932d2a4a77b44f106f3a40
Campaign
12017-04-13T11:50:56-07:00Megan Reich9858d76d7e90b00d65492e3fcae9efc0de402706941715Information about and analysis of the “Now, Mr. Lincoln?” campaign.plain2668922017-04-30T19:14:23-07:00Megan Reich9858d76d7e90b00d65492e3fcae9efc0de402706The following pathway outlines elements of the Now, Mr. Lincoln? campaign itself. In the Campaign Specifics section, strategies used for advertising the campaign and planning/hosting dinners are analyzed. The Rhetorical Analysis section analyzes the ways in which the NML campaign was marketed to the Tacoma community, and considers the effect of the campaign's linguistic strategies on white and black audiences. The Stakeholders section considers voices for and against Now, Mr. Lincoln? and the impact of those voices on the campaign. Voices that were noticeably silent from our findings on the campaign (women, and the black business owners themselves) are also discussed. Via an interactive map, the Business Elements section introduces and provides information on the businesses located in Hilltop, Tacoma that received seed money from the campaign, and considers why most of these businesses failed within 18 months after the NML campaign had taken place.
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1media/Cover Photo.jpg2016-04-14T13:20:23-07:00University of Puget Sound Honors Students0d3506f37822c68e72932d2a4a77b44f106f3a40Now, Mr. Lincoln?Amy Boersma27An Honors 401 Archive Projectbook_splash2668812017-04-28T16:06:18-07:00Amy Boersmac9cb4ede731acea32508160c0b3fe3d63bf3f0c0