CHAPTER THREE, SPACE USAGE.
Written By: Celeste Moore
MOCA has been known for trying to teach their viewers something, always giving them some kind of new experience that they can keep as they leave. In 2012 the museum opened back up in Euclid, gaining an increase of visitors due to it circling around two universities. The founders or the creators thought about the architecture and where they could place this museum in order to pick up new visitors. Which connects well with the topic of this book, seeing as we're focusing on the space of MOCA and how they draw in people. In the article, MOCA Deepens Its Ties with the Community, author Scott Suttell sits down to write about the strengthing of MOCA and how each exhibit has some kind of interactive piece that can make the visitors fell open and excited to experience something completely new that most museums don't have. I've come to realize that this museum still represents freedom and it shows how open and less tense each room is to me. But space is not overwhelming as I mentioned in chapter two, the areas consist of more open spaces and give people the freedom to walk around and take in their surroundings without that sudden fear of bumping into one another. In the pictures next to the right you can see the empty spaces I talk about with little things covering the corner or taking just a few spaces in the middle and leaving the rest empty with a TV almost giving you what the space doesn't. "Since MOCA Cleveland is a non-collecting museum that focuses on what Snyder calls "immersive experiences" of exhibitions that often have a multimedia component and encourage "slow looking." But the feedback was valuable, she said, in helping MOCA Cleveland sharpen its marketing message about the type of experience guests will have in the building. MOCA Cleveland also made changes to its welcome-desk message, how docents interact with visitors and how the museum describes the technology encountered in the exhibitions, all with the intent of helping to give guests "an open-ended experience" of engaging with art and ideas" (SUTTELL, SCOTT. “MOCA Deepens Its Ties with the Community.” Crain’s Cleveland Business, vol. 38, no. 37, Sept. 2017, p. 0012.).
