At the beginning of your business, you would have zero acknowledgment, no consumer base and not a single follower on social media. It is also the time when you would have a very nominal amount of capital in your hand to invest in getting new consumers. During this crucial phase, you have to be proactive to discover the inexpensive scopes for you to make a spot in the market.
One of the most relevant ways you can improve your recognition and spread your brand name is to having yourself covered by the media. The media is the largest stage which can promote you thoroughly in front of all and there are some great advantages of media. Let’s check out the benefits to have your brand covered by the media.
- Brand Visibility: The wide range of media will always increase your brand visibility. And the better visibility means better scopes of recognition.
- More User Engagement: When media will cover your brand, it will reach all the potential consumers of your business and they’ll seamlessly engaged to it.
- Recruitment: Not only the consumers, the potential employees are also watching your brand rise. They will certainly come for a job and you’ll get a proficient employee through media coverage.
- So, now you know what media can do. But the question remains why media will cover you! Below are the proven methods which will bring your business under the spotlight of media.
Throw an EventWho doesn’t love parties? Each and everyone does including the reporters. The secret to attracting the eyeballs of media and reporters is to throw a party and make it big every time you do something recognizable for your business. A product launch, store opening or some big announcement, if you throw a party, and invite the reporters to the party, they’ll be more than happy to attend it. Now, if you’re able to make the party grand for the reporters, they will put you in a special place in your publication. To get something big (ROI) you need to put small things at stake (investment).
Relation BuildingYes, relation building with the reporters is one of the hardest and the most important things to do if you want your business covered by Media. You cannot build relationships with any random reporter. Make sure whom you are making a connection with comes from your business niche. If you become successful in making a reporter friend of your business niche, it is going to return you a lot of revenue and profit in future.
When it’s about building relationships, it not only revolves around the gifs, you can have a friendly conversation regarding friends, family or the last vacation. Moreover, you can also offer the reporter a free pass of any event or match. But ensure that it doesn’t look like a bribe. If it does, your relationship is going to take a downfall.
Get Involved in Local EventsMake sure you have all the information about the local events happening around you. If there’s a significant event happening around you, media must be there to cover it. So, now it’s your responsibility to involve your brand with that event.
If you want your brand stand out in the event, you need to do different things including keeping all your staffs with a dress code labeled with your brand name which would look attractive.
So, these three techniques can bring your business name under the limelight which is going to be extremely fruitful for you in future. Being a startup, you obviously want your brand name to establish. Media is the first step towards the establishment, and these three techniques are the foundations of grabbing the attention of media to cover your brand.