Counter-Cola: A Multinational History of the Global CorporationMain MenuAn Introduction to the Digital BookCounter-Cola: IntroductionThe Coca-Cola Bottling System and the Logics of the FranchiseMediating Coca-Colonization: Negotiating National Development and Difference in Coca-Cola’s Postwar Internationalization“I’d Like to Buy the World a Coke”: The “Real Thing” and the Revolutions of the 1960s"Indianize" or "Quit India": Nationalist Challenges in Post-Colonial IndiaA Man in Every Bottle: Labor and Neoliberal Violence in Colombian BottlingWater for Life, Not for Coca-Cola: Commodification, Consumption, and Environmental ChallengesCSR: Corporate Social Responsibility and Continued Social ResistanceA NonconclusionAmanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf
12019-04-23T20:31:19-07:00An Introduction to the Digital Book11visual_path2019-04-24T19:44:52-07:00You've popped open Counter-Cola! Here you will find a digital book version of Counter-Cola: A Multinational History of the Global Corporation, by Amanda Ciafone (University of California Press, 2019). This digital complement introduces a number of the arguments of the print book, as well as some of the archive of materials that evidenced it. A print book is limited in its ability to present such multi-media materials. But here they are for further research and teaching, criticism and comment. And whereas a print book is "fixed," this digital book will continue to expand as more materials are added.
You can navigate the book via the pull-down menu on the upper-left-side of the page or click on the Introduction (or another chapter) below to start reading.
